Sunday, March 29, 2009

Nice PSA

From my friend Jerry at WTVF. Song is by Brandon Heath. He’s a Nashville native (actually lives a couple blocks from the station). The song was #1 for several weeks on Christian charts.

7 comments:

Chris, Laura and Renee said...

Quite excellent. I know Jerry from way back. Always cranks out some awesome work.

Jason said...

Nice concept and execution. The right music always makes a project that much easier to envision.

Jerry said...

Is that you Chris O?
Shoot me an e-mail:
jwalker@newschannel5.com

Jerry said...

Thanks Jason, you are so right.
This is the second spot that I've done for the rescue mission - both relied heavily on the music and both were big hits.

Anonymous said...

Great spot. How was it done? Still images, video, green screen?

How long did it take?

thanks

mplsmade said...

i love this spot! wellllllll done.

Jerry said...

Thank you all very much.
It was all shot in a day basically. We have a CineAlta XDCAM HD Camera that can shoot time lapse. I mixed that with the slow-shutter feature on the camera to get the motion blur. There was no green screen work. The pictures were really there and the anchors were shot on location on a lock-down shot. After shooting their move, I had them step out of the shot and then shot the time lapse. I used Avid's AnniMatte Key to place the talent back over the time lapse shot. All the pans are digital.