Saturday, September 24, 2011

News 4: Defined

This is from KMOV in St. Louis. The spot is targeted towards an NFL audience.

This lights are too much for my taste.

4 comments:

Tim S. said...

....What?....

I liked the "hardness" of the VOs, but the visuals were severely lacking. The lights were waaaaaaaaaaaayyyy to distracting.

Evil Monkey said...

It was all a little much, and a little too, "me, me, me." Any way to make that more about the viewer?

And, yeah, the light effect is a lesson in what not to do.

Anonymous said...

The reporters in this just can't sell their toughness. It's like they're actors playing reporters in a movie.

Anonymous said...

The other problem with this spot, is sure you're selling 'answers' and 'results' but the spot is horrifyingly short on specifics. WHAT DID YOU ACTUALLY ACCOMPLISH?