Wednesday, February 22, 2012

We're In It Together

From Fox17 in West Michigan, this campaign sets out to "promote that sense of community and the fact that we ALL are in this life--world, whatever you want--together."

And a weather campaign: "a breaking news promo and a severe weather promo that are the exact opposite of what you normally see. There are no weather guys in front of a green screen, no technology discussions, and I tried to avoid any mention of breaking news in a breaking news promo. I still had one "breaking" in there though."


Anonymous said...

I get where they're going with this, but I'm not sure it's resonating. Perhaps it's the treatment, which gives a gritty feel rather than a warm and friendly, "we're in this together."

I'm not a fan of the end pose, especially the guy squatting.

Anonymous said...

Way to promospeaky for me. Might as well just say "We do our jobs."