From Fox17 in West Michigan, this campaign sets out to "promote that sense of community and the fact that we ALL are in this life--world, whatever you want--together."
And a weather campaign: "a breaking news promo and a severe weather promo that are the exact opposite of what you normally see. There are no weather guys in front of a green screen, no technology discussions, and I tried to avoid any mention of breaking news in a breaking news promo. I still had one "breaking" in there though."
2 comments:
I get where they're going with this, but I'm not sure it's resonating. Perhaps it's the treatment, which gives a gritty feel rather than a warm and friendly, "we're in this together."
I'm not a fan of the end pose, especially the guy squatting.
Way to promospeaky for me. Might as well just say "We do our jobs."
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