When I watched these just the one time, the immediate feeling I get is one of intelligence, class, simplicity, quality. No clichéd copy here. And great but simple photography and production. Nothing over-produced or over promised. If the news product at KPIX is anything like these promos, not only am I watching, but I’m thinking, why can’t all local news and local news promotion be like this? I’d write more but I’m going back to watch these again. Paul Greeley Pgreeley98@aol.com
These are all great! I love every single one. So simple and too the point. I love that there aren't any of those cliche lines we're all guilty of using ;) Now to convince our news directors to promote this way!
guess i'm the only one to whom these feel cliche and dated? these are the same messages we all have been saying over and over! i mean, yes, nice production, but it's the same old stuff, from the same old station perspective.
maybe my thinking has been tainted by a recent branding workshop, but i'd really like to see stations use more viewers in their spots. why not let the viewers toot our horns? are we afraid that they won't? watch the very simply produced philly testimonial spot also on this blog, and then tell me which message was more powerful.
7 comments:
Awesome. Great photography. I like how they're different and not the typical cliche-filled promos.
"It's not the technology, it's who's using it". YES!!! FINALLY! THANK YOU!
When I watched these just the one time, the immediate feeling I get is one of intelligence, class, simplicity, quality. No clichéd copy here. And great but simple photography and production. Nothing over-produced or over promised. If the news product at KPIX is anything like these promos, not only am I watching, but I’m thinking, why can’t all local news and local news promotion be like this?
I’d write more but I’m going back to watch these again.
Paul Greeley
Pgreeley98@aol.com
Love all of these! Nice job! I am wondering was this done by the department or an agency?
These are all great! I love every single one. So simple and too the point. I love that there aren't any of those cliche lines we're all guilty of using ;) Now to convince our news directors to promote this way!
guess i'm the only one to whom these feel cliche and dated? these are the same messages we all have been saying over and over! i mean, yes, nice production, but it's the same old stuff, from the same old station perspective.
maybe my thinking has been tainted by a recent branding workshop, but i'd really like to see stations use more viewers in their spots. why not let the viewers toot our horns? are we afraid that they won't? watch the very simply produced philly testimonial spot also on this blog, and then tell me which message was more powerful.
cheers,don!
mickey g
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