Monday, January 21, 2013

Fox59 Twitter

A nice set of spots that showcase the anchors posting interesting content to Twitter.  

1 comment:

Anonymous said...

This is a nice concept, but the execution slips with the choice of the tweets. All solid social media strategies and studies will tell you and prove to you that 'push' content, that is, 'advertising' is largely rejected by Twitter users as a whole, yet it's what most TV folks do.

It would be more effective to position the anchors as journalist who break news on Twitter and not just sell the next newscast.

For instance:

'Indianapolis Police arrest repeat bank robber, say his hands were covered in purple ink. Pictures soon'.

The other key strategy is to make the anchors people who are also human and viewers connect to as real folks.

'Beautiful day off, soaking up the sun and quality time with my family on the lake. Hope you're enjoying the weather, too!'