From Miami, a couple of examples of a "pop-ical" -- part POP of the morning news and part topical push to the next day.
Sold with a "If you didn't watch - here's what you missed" approach.
Problem is -- who really wants to wake up to THIS???
11 comments:
Boy do these spots make me want to get out of bed and pop on NBC 6 first thing!!! (not)
WOW! Just wow.
MURDER MURDER MURDER! COFFEE COFFEE COFFEE!!!!!!
RINSE. REPEAT. DESTROY!
Besides the death and mayhem -- one of the clips of things viewers missed was a reporter saying "NBC6.com" -- really?
My guess is by the editing quality this is a very green producer that needs some leadership.
Using death here is simply not tasteful. Can't believe an MD, or ND, would let that slide in to a POP (yes, I know it's a Top/POP). I can't believe internal values have slide this far. There had to be something of better value to morning viewers in that market.
*Jaw drops to the floor*
No words...
so distasteful, dont POP tragic death stories, how trashy, i cant believe this is coming from a large market O&O
Ugh. The dreaded AM POP/TOP. Has anyone ever figured out a good way to do an AM topical? Nope. It can't be done, yet we continue to try. Trying to POP every single day of AM news ends up with a million spots like this. I think it does a brand more damage than good!
How awful. Can we throw in that the anchors don't seem to care, and who on earth says 'On NBC6 South Florida Today, Tomorrow'.
COME ON! At least be smart enough to say 'Tomorrow on NBC6 South Florida Today'.
We just push ourselves further and further into irrelevance.
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