Saturday, January 12, 2013

NBC6 is Everywhere

From Miami:


6 comments:

Anonymous said...

Wait I think you missed a cliche...Live local late breaking.

Anonymous said...

Cliche montage, unoriginal, frenetic, but nice graphics

direct to you? really? what does that mean? who else would it go to?

Works with their brand message of "everywhere" though

Anonymous said...

Feels like a not-so-good rehash of WFOR's strong 'Every Story. Everywhere. Every Day.' campaign from 2004-2005.

Anonymous said...

Off the mark...fine...but tell me why.

Anonymous said...

Maybe for the reasons before your comment.

Anonymous said...

Here's the issue. Every station in Miami sells BIG, BREAKING NEWS, SEVERE WEATHER, THE MOMENT IT HAPPENS, and all at the speed of light. NBC6 used to be number one because it was the home for contextual reporting of real news, with a little flair. The newsroom and the promotions department need to find one, consistent message that is DIFFERENT from what every other station in the market is selling. Yeah, different is scary, but different is far more liberating. Trust me.