Tuesday, October 8, 2013

AM Live

From our friends in Fresno -- here is a spot for their morning news:

ABC30 Action News | AM Live 2013 from ABC30 Creative on Vimeo.

7 comments:

bent said...

The choir vocalizing about hope, the deeeep movie voice, the frenetic cuts...it's all too much drama for what I want in a morning show.

Tim - KFSN Promotion Manager said...

I can understand your view point on that. This is definitely not your typical morning news promo. While this may not work in some markets, it does in Fresno. Our viewers want hard, quick news in the morning, and research and ratings prove it.

Thanks for your input!

Anonymous said...

Defensive much Tim? Just take it as an opinion and leave it at that. You will never be happy with all that people say on the internet.
Plus...Your spot sucked. so. LOL
Just kidding, its average at best ;)

Tim said...

Just giving additional insight as to why we went this direction. That's all ;)

Anonymous said...

Music too lound

Anonymous said...

Research and ratings don't prove anything ;) I think newscast related research is a bunch of BS...

Anonymous said...

I like the spot. Charlie's read was great, and strong pacing while showcasing your talent.