Check out this spot for CBS News. Very cool use of stills and fonts.
My biggest beef with this spot is I don't recognize most of the people and the shots go by so quick - its difficult to really get a good look at them. Maybe this would work better for a news organization with more recognizable talent(NBC News could have done this spot with more success)
Tuesday, July 22, 2008
Sunday, July 20, 2008
Copycat!
Check out this spot from KOLD in Tucson... look familiar?
These are copycat spots from the ones WCCO did. I kind of liked the WCCO spots - but this one does nothing for me.
The best part? Their slogan is LIVE. LOCAL. LATEBREAKING!
Nothing says we're aggressive and all over the big, breaking stories like a PBS spot on qualudes.
These are copycat spots from the ones WCCO did. I kind of liked the WCCO spots - but this one does nothing for me.
The best part? Their slogan is LIVE. LOCAL. LATEBREAKING!
Nothing says we're aggressive and all over the big, breaking stories like a PBS spot on qualudes.
Saturday, July 19, 2008
Well, if you can get Tom Cruise...
Here is a spot from KDFW in Dallas... featuring a catchy toon and Tom Cruise.
Friday, July 18, 2008
Image Shoot: Day 3
Ahhh... the sweet release of the weekend. We completed our 3rd day of shooting today - and things are going well.
We're shooting all over town and it has been exhausting. I'm excited by what we're getting and it will be footage we can use forever. I'm not giving any details because:
a) I'm too freaking tired!
b) The competition reads this blog! (not that anything we're doing is top secret and that they'd give a damn... but still)
I'm really looking forward to Tuesday of next week - which is taking place in one of the most spectacular locations I've ever shot in. The location is just amazing... should be a lot of fun.
I'll see if I can't find some other stuff to post over the weekend... as I have been slacking lately due to the shoot!
We're shooting all over town and it has been exhausting. I'm excited by what we're getting and it will be footage we can use forever. I'm not giving any details because:
a) I'm too freaking tired!
b) The competition reads this blog! (not that anything we're doing is top secret and that they'd give a damn... but still)
I'm really looking forward to Tuesday of next week - which is taking place in one of the most spectacular locations I've ever shot in. The location is just amazing... should be a lot of fun.
I'll see if I can't find some other stuff to post over the weekend... as I have been slacking lately due to the shoot!
Thursday, July 17, 2008
On a Shoot!
I apologize for not having many updates lately. You see - I'm now working on the image campaign that will air during the Olympics.
Five days of shooting -- with a lighting director, talent, extras, makeup artists, several locations - its always fun and maddening!
There are so many balls in the air - its difficult to keep up with it. We've been setting it all up for about a week and the puzzle was difficult to put together. Some locations that seemed confirmed dropped out... our studio was booked with another project forcing us to reschedule the anchors... it just isn't easy to do this type of project.
I am writing this now around 6am, as crew call is 7am. As hard as this can be - I love doing these kinds of projects. There is a lot of pressure on these spots - but we have a great crew and we started our week the smart way - inside the station. Instead of being on location - we began at WESH, which gave us a chance to get to know each other and see how things will go.
Luckily, I actually followed my own advice - a lesson I learned years ago. Always budget more time for setup than you'd expect. For some reason, especially on the first day, the getting to know you/figuring out what we're doing part always takes awhile. We were on schedule the entire day - which was a good way to start.
My other rule of "big production" -- feed the crew. We had some donuts in the morning and a favorite pizza place for lunch. Even with a small budget - you should always feed your crew.
Today - its Chic fi la Chicken Minis for breakfast and lunch at the restaurant we're shooting at today.
Mmmmm.... food.
I'll keep you guys updated on the shoot. I love it... but can't WAIT for the weekend. :)
Five days of shooting -- with a lighting director, talent, extras, makeup artists, several locations - its always fun and maddening!
There are so many balls in the air - its difficult to keep up with it. We've been setting it all up for about a week and the puzzle was difficult to put together. Some locations that seemed confirmed dropped out... our studio was booked with another project forcing us to reschedule the anchors... it just isn't easy to do this type of project.
I am writing this now around 6am, as crew call is 7am. As hard as this can be - I love doing these kinds of projects. There is a lot of pressure on these spots - but we have a great crew and we started our week the smart way - inside the station. Instead of being on location - we began at WESH, which gave us a chance to get to know each other and see how things will go.
Luckily, I actually followed my own advice - a lesson I learned years ago. Always budget more time for setup than you'd expect. For some reason, especially on the first day, the getting to know you/figuring out what we're doing part always takes awhile. We were on schedule the entire day - which was a good way to start.
My other rule of "big production" -- feed the crew. We had some donuts in the morning and a favorite pizza place for lunch. Even with a small budget - you should always feed your crew.
Today - its Chic fi la Chicken Minis for breakfast and lunch at the restaurant we're shooting at today.
Mmmmm.... food.
I'll keep you guys updated on the shoot. I love it... but can't WAIT for the weekend. :)
Tuesday, July 15, 2008
WKYC Weather Promo
Here is a funny weather promo from a few years ago. Not sure what Mark Nolan's brand or personality is onair - but this is humerous. Its not hard-edged but not every weather promo needs to be. Thoughts?
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