Wednesday, January 21, 2009

WBZ: Conversation Nation



Thoughts? Love the location - luke warm on the spot. Maybe because I don't quite understand what it is. It left me a bit confused.

Its actually their blog. It seems like its part of the news.

Tuesday, January 20, 2009

WPTV Spots

Here are a few spots from WPTV in West Palm Beach, FL.

These never aired:







A holiday spot:



And my favorite, a web spot:

Monday, January 19, 2009

Oh My.

KENS5.COM Introduction

KENS 5 in San Antonio has had a relationship with the local newspaper for years and until recently did a website together called mysanantonio.com.

Now, KENS is launching their own site. Here is the launch spot which utilizes some great images and music.

Sunday, January 18, 2009

Live Indiana Campaign

From WTTV in Indianapolis:

We recently started a new image campaign that I thought you and your readers might like. We are a CW affiliate that doesn't have a newscast. And, we're in the middle of our 60th Anninversary. So, we are trying to "brand" ourselves as Indiana and establish a more emotional connection with our viewers. These spots don't promote any shows on our air. Just our connection to Indiana, really.


Nicely done spots(although WCCO should start receiving royalties for this concept!) Check them out:









Friday, January 16, 2009

Thursday, January 15, 2009

New Topical Blog!

Ok, technically this is competition for my blog... competition that threatens to topple the world wide headquarters of IDOPROMOZ.

But this blog is so great - I have to share. From the fine folks at KOVR in Sacramento comes:

http://topicaljunky.blogspot.com/

Their masthead says:

The daily grind of producing TV topicals can leave your head spinning. But, they’re a key factor to selling our product. Use this blog to share and inspire breakthrough teases.


They have had some great success with their new brand "Asking Questions. Getting Answers." In this blog you will see how they incorporate the brand into the topicals. You will also see spots that really stand out from the typical stuff.

Check it out. Send some of your own topicals. Discuss what makes good topicals and bad...

The more chances we have to talk to other smart people, the better.

And they are very smart at KOVR.