Sunday, January 18, 2009

Live Indiana Campaign

From WTTV in Indianapolis:

We recently started a new image campaign that I thought you and your readers might like. We are a CW affiliate that doesn't have a newscast. And, we're in the middle of our 60th Anninversary. So, we are trying to "brand" ourselves as Indiana and establish a more emotional connection with our viewers. These spots don't promote any shows on our air. Just our connection to Indiana, really.

Nicely done spots(although WCCO should start receiving royalties for this concept!) Check them out:

1 comment:

Anonymous said...

WCCO has to be the most copied station out there right now.

I can see a little of WBNS in the heritage spot.