Getting You to Watch

Getting You to Watch is a behind-the-scenes look at Paul Greeley's career in marketing and advertising local TV news.

First at an ad agency that specializes in media marketing, then at several TV stations around the country. You can read the first three installments here

http://www.welldunne.blogspot.com/

WKMG Orlando

This is from my former competitor in Orlando. They do some pretty good work. Here is some of the good(and the bad) from this Post Newsweek station:



I really like this promo... nicely done. It does reminds me of a promo I did for the same exact subject - back in 1996.



I didn't like this one. Its so... FORCED. Scripted. I like the idea of two people talking about a story - but when its filled with promo language, it just doesn't work for me. I will say though that Pippitone has been awesome on this story though -- I still follow it from here. One hell of a story and his reporting has been great.



Count the cliches! 'Nuff said.

What News Anchors Do During Commercial Breaks

Here's the explaination on youtube:

WGN News anchors Robert Jordan and Jackie Bange have been together for many years. This whole thing started out really small and simple. And then along came the internet, and a video camera, and you tube, and here we are with the funniest dance routine since that scene in Big.

The Funniest Clip You Will See Today!

Ah, what would the promo for this look like? Please, oh please WJAR - put the promo up!!

Action News Me!

Check out this great web page. WPVI in Philly has done their own version of the Jib Jab concept.

http://actionnewsme.mushygushy.com/

WBZ Viewer Spots

Here is the next set of spots for WBZ's curious campaign. Interaction with the audience is big and these spots showcase it well.

Local Vegas Spots

A great spot from FOX Vegas:



And here is a behind the scenes video with Cirque du Soleil: