New WCCO Spots

From my friend Erica at CCO... check them out in HD:

KGO Spot

Here's a nice concept from KGO in San Francisco. Similar to others(WCCO/WBZ) -- but hey, what spot isn't in some way?

KNBC: Fritz's New Partner

Ummm... I kinda like this and I kinda don't.

I love that it's not your typical promo. It works on so many levels.

My biggest problem is KNBC in Los Angeles seems very stuck back in the 70s. Listen to that music! A lot of their promos seems lke they're from another time.

Otherwise -- A+ for something new(that feels kinda old?)

Fox Vegas Morning Promos

Here is the first phase of these promos from Fox in Vegas.

The promotion manager has this to say:


FOX5 News is Local. Las Vegas…and we wanted to come up with an AM news campaign that clearly reflects the brand as well as showcasing the unique personalities of the FOX5 morning team. After kicking around several ideas we decided to go with this approach, since it is encompasses memorability as well as longevity, and works well for a town like Vegas. Although it is similar to the SC spots – all the ideas in these are original and focused on news as well as Las Vegas. Look forward to more spots featuring Elvis, Mystere, Blue Man Group, UNLV Runnin’ Rebels Coach Lon Kruger, NASCAR driver and native Las Vegan Kurt Bush, future hall of famer Greg Maddux and, of course, showgirls…as well as many more surprises soon to be revealed… Hope you enjoy!

Thoughts?

Random Acts of Curiosity

I wanted to share some of my favorite RAC spots from WBZ in Boston. These play great to their curious brand and make a great connection with their anchor. Its my understanding that these are web-exclusive. Check out these smart, clever gems:

Sound Familiar?

UPDATE!!:

Here's what I think is cool, the producer has edited the info on youtube regarding this spot. Here's what he has to say:

I will only take credit for Editing this piece. The concept, direction and creative... came 'directly from the top'.
The voice over track was sent to me, attached with a sample spot.. from another market. My role was to simply edit this.

You know what? I respect that. I invite you to check out the producer's other work - because its good. Thanks for clearing it up and I apologize personally if I offended.

FROM MONDAY:

Listen to this spot from WOFL... then listen to the copy from the 1st WFAA spot below.





Now I don't mean to be a jerk here -- but isn't that stealing? Maybe they got permission - who knows.

I'll admit - I've borrowed some production techniques from the WFAA piece - but have never taken an entire script and redone it.

Thoughts? If the copy wasn't EXACT... it would be one thing...

See the Clip Before Its Yanked!

And Chuck and Sue find out - then get the person who posted this fired:



There is absolutely no reason the station should post this. It makes them look bad. No wonder WNBC is in toilet now.