The best(and sometimes the worst) promos around! Have something you'd like to share? Email me at donsjr@hotmail.com
Thursday, September 11, 2008
WTHR Image Spot
Here is a spot from WTHR in Indianapolis. It reminds me alot of WBZ and WCCO(and even a campaign I've been doing here in Orlando)... yet its different enough to not be a blatant ripoff. Not sure I care for the music though.
Obviously, the ‘who, what, when, where’ concept looks very much like the WBZ promos. I guess what I’m curious about is the music. It being exactly 60 seconds makes me think that it was created just for this reason, to be the music bed for a news promo. I’d like to hear from the creator how this was all conceived. Did you focus group test this spot? This spot and the two spots seen and discussed here before (WBNS and WHO) are at least a departure from the normal type of local TV news practiced in most markets. I do like the idea of using 60 seconds---whether it as a music image spot or any other form of advertising for local TV news. It just stands out, and other than drug companies, who else can do 60s?
3 comments:
left me kinda cold...
Would have liked to seen more production on the stills...
Also didn't care for pop-savvy, downer track... but maybe the tune resonates with a younger audience...
And what was up with the two crime pics shoved in the middle... were they part of a message i missed?
Now, if you don't mind it's time to go add more skulls and white flashes to my bang-em-over-the-head topical.
It's a pretty blatant ripoff of the curious campaign. Well done, but flat out stolen.
Obviously, the ‘who, what, when, where’ concept looks very much like the WBZ promos.
I guess what I’m curious about is the music. It being exactly 60 seconds makes me think that it was created just for this reason, to be the music bed for a news promo. I’d like to hear from the creator how this was all conceived. Did you focus group test this spot?
This spot and the two spots seen and discussed here before (WBNS and WHO) are at least a departure from the normal type of local TV news practiced in most markets. I do like the idea of using 60 seconds---whether it as a music image spot or any other form of advertising for local TV news. It just stands out, and other than drug companies, who else can do 60s?
Paul Greeley
Pgreeley98@aol.com
Post a Comment