Here's what they say about this spot:
December 8th we here at INC launch an all new 24 hour news network on digital 33-3. This launch promo is all about breaking through the clutter and trying to stand out.
While I applaud trying to break through the clutter -- this spot makes no sense to me. Its odd to be odd, in my humble opinion.
While nicely shot - it screams "What the hell?" -- which takes my focus off the point of the spot.