Ever wonder if a live look at doppler is the same as live doppler?
Nope?
Yeah, me neither.
I guess this spot is making its point -- but it just seems a little inside baseball/"GM called and wanted a doppler promo" to me.
Do viewers connect with this?
6 comments:
This is SO confusing!
Totally dig it- tongue and cheek, music and vo read are perfect. Effective? Hmm- jury's still out, but I agree with Don that it definitely feels inside baseball.
The message is clear to us, just not sure how clear it would be for people outside of this crazy business.
I think it would be more important to answer the question of *why* the live doppler is more important. Ours is live and theirs is not doesn't mean anything to the average viewer - sometimes you have to spell it out.
That question off the top... have you ever wondered?... the answer is no. No viewer has ever wondered that. They just don't care.
It's all on my phone anyway. Even if it isn't "live"
like the tone of the spot, but it's off the mark. don't get it at all.
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