The best(and sometimes the worst) promos around! Have something you'd like to share? Email me at donsjr@hotmail.com
Wednesday, July 25, 2012
Philly Investigative Image
6 comments:
Anonymous
said...
I like this better than the San Fran investigative spots below. Those look way too staged and contrived, this has a little more grit, even if it's not a high-end production.
Digging deeper. Getting Results. Making Phone calls.... To pay for this uptight power suit and perfectly combed hair. We care about making $*** happen, that's why we're talking about ourselves and underscoring our vanity for you. If You don't know who we individually are, then us looking straight into the lens certainly won't help You trust we're collectively doing anything at all. Just take our word for it, we're local news people- in a newsroom. .....Predictable wallpaper, exit stage left-
First off, On Your Side is a very difficult positioning statement to live up to. How much of your news content really can deliver on that promise? I think you end up grasping at straws to fit the content into the positioning statement. The copy and video for this spot is really clichéd---long nights and even longer phone calls!? Pushing ahead, digging deeper? And at the end, the line “there’s nothing easy about getting to the bottom of a story but the results speak for themselves” makes no sense. What results? Maybe they should have focused on the results. And the imagery of reporters on the phone, shuffling paper, is pretty safe and very staged. I will say it’s nicely shot and edited. There’s nothing here that would make me want to watch unless they were promoting their reporters typing and on the phone. I kind of agree with what the poster above wrote…
Digging deeper. Getting Results. Making Phone calls.... To pay for this uptight power suit and perfectly combed hair. We care about making $*** happen, that's why we're talking about ourselves and underscoring our vanity for you. If You don't know who we individually are, then us looking straight into the lens certainly won't help You trust we're collectively doing anything at all. Just take our word for it, we're local news people- in a newsroom. .....Predictable wallpaper, exit stage left-
Paul Greeley, a Philly resident Pgreeley98@aol.com
Actually, I would argue with the above post that that's exactly what we do. We're supposed to capture their attention, and get to the point. We're supposed to make them give a ####. Right? We're supposed to take our knowledge of contemporary and relevant style and avoid making it look like everything -they've- already seen before. Any self respecting professional, ought to care a little bit about using strategy to be creative. I've found those least fascinated by what we do are the ones most challenged. - J.R.
6 comments:
I like this better than the San Fran investigative spots below. Those look way too staged and contrived, this has a little more grit, even if it's not a high-end production.
To post above:
Really? I found this one pretty weak. The VO felt "pushed". The edit was ho-hum. I lost interest within the first 10 secs. It missed the mark for me.
Digging deeper. Getting Results. Making Phone calls....
To pay for this uptight power suit and perfectly combed hair. We care about making $*** happen, that's why we're talking about ourselves and underscoring our vanity for you. If You don't know who we individually are, then us looking straight into the lens certainly won't help You trust we're collectively doing anything at all. Just take our word for it, we're local news people- in a newsroom.
.....Predictable wallpaper, exit stage left-
First off, On Your Side is a very difficult positioning statement to live up to. How much of your news content really can deliver on that promise? I think you end up grasping at straws to fit the content into the positioning statement.
The copy and video for this spot is really clichéd---long nights and even longer phone calls!? Pushing ahead, digging deeper?
And at the end, the line “there’s nothing easy about getting to the bottom of a story but the results speak for themselves” makes no sense. What results? Maybe they should have focused on the results.
And the imagery of reporters on the phone, shuffling paper, is pretty safe and very staged.
I will say it’s nicely shot and edited.
There’s nothing here that would make me want to watch unless they were promoting their reporters typing and on the phone.
I kind of agree with what the poster above wrote…
Digging deeper. Getting Results. Making Phone calls....
To pay for this uptight power suit and perfectly combed hair. We care about making $*** happen, that's why we're talking about ourselves and underscoring our vanity for you. If You don't know who we individually are, then us looking straight into the lens certainly won't help You trust we're collectively doing anything at all. Just take our word for it, we're local news people- in a newsroom.
.....Predictable wallpaper, exit stage left-
Paul Greeley, a Philly resident
Pgreeley98@aol.com
What we do isn't as fascinating as you think. Viewers don't give a sh**.
Actually, I would argue with the above post that that's exactly what we do. We're supposed to capture their attention, and get to the point. We're supposed to make them give a ####. Right? We're supposed to take our knowledge of contemporary and relevant style and avoid making it look like everything -they've- already seen before. Any self respecting professional, ought to care a little bit about using strategy to be creative. I've found those least fascinated by what we do are the ones most challenged.
- J.R.
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