When your logo looks like a snow man -- you have to take advantage!
Special thanks to Mike Stewart for sending this along... and congrats on a terrific November book(#1 in all newscasts!)
And here's their #1 spot:
The best(and sometimes the worst) promos around! Have something you'd like to share? Email me at donsjr@hotmail.com
Wednesday, December 17, 2014
Wednesday, December 10, 2014
JOB ALERT
Position:
Commercial Producer
Reports To:
KHBS/KHOG Creative Services Director and The Arkansas CW Promotion Manager
Job Description:
KHBS/KHOG-TV and The
Arkansas CW, Hearst Television’s ABC and CW affiliates in
Fayetteville-Fort Smith, Arkansas, are looking for a driven, creative
Commercial Producer to conceptualize write, shoot, design and
edit impactful advertising for local clients and businesses. This
position is located in Rogers, Arkansas.
Job Responsibilities:
- Producing – from concept to completion - commercial campaigns by working directly with the sales team to develop impactful messaging and branding campaign for the clients’ needs.
- Adhere to a standard operating procedure for commercial production, including scheduling, weekly and monthly reports for projects.
- Assist the ABC and CW creative teams by conceptualizing, writing and producing marketing materials for sales promotion, public service announcements, station sponsored events and syndicated promotion.
- Will assist promotion teams in the writing/producing of news, weather and sports promotion when necessary.
Experience Requirements:
- Prefer two years of experience as a multi-media Writer/Producer
- Prefer two years of experience shooting, lighting and non-linear editing.
- Demonstrated proficiency with Adobe Creative Suite. Working knowledge of After Effects and Photoshop a plus.
Qualifications Requirements:
- Work well under extreme deadlines and be a self-starter
- Must be able to shoot and edit their own projects
- Graphic design skills are preferred
- Strong writing skills
- Ability to work a flexible schedule
Education:
- High School diploma
- Bachelor’s Degree or some college preferred
- Relevant work experience in lieu of college is acceptable
Friday, December 5, 2014
WCVB Year Ender
A nicely done year ender out of Boston:
Year Ender 2014 | WCVB Boston from Richard Feindel on Vimeo.
Year Ender 2014 | WCVB Boston from Richard Feindel on Vimeo.
Thursday, December 4, 2014
Tuesday, December 2, 2014
Monday, December 1, 2014
Good Day: Wrapped Up in the Holidays
Our Christmas spot this year:
Friday, November 28, 2014
Friday, November 21, 2014
Closer Is Better
From WSYR in East Syracuse, NY -- these spots are not your typical Doppler spots:
Wednesday, November 19, 2014
Tuesday, November 18, 2014
KGW Great Toy Drive
Terrific promo out of Portland. This appears to be built around their insurance co-sponsor, Regence.
Behold the magic box:
KGW Great Toy Drive - Regence from Skyler Stever on Vimeo.
Behold the magic box:
KGW Great Toy Drive - Regence from Skyler Stever on Vimeo.
Monday, November 17, 2014
WAVE3 Sunrise
What sounds do you think of in the morning?
Birds tweeting? The coffee pot? The laughter of school children running to catch the bus?
At WAVE3 -- it appears to be hard driving techno music.
WAVE 3 News - Wake Up With Sunrise from WAVE 3 News on Vimeo.
Birds tweeting? The coffee pot? The laughter of school children running to catch the bus?
At WAVE3 -- it appears to be hard driving techno music.
WAVE 3 News - Wake Up With Sunrise from WAVE 3 News on Vimeo.
Thursday, November 13, 2014
WFAA "Morning People" campaign
Another spot out of Dallas that positions their morning news as "The Official Show of Morning People."
DAYBREAK ALL FLAVORS from WFAA Creative on Vimeo.
DAYBREAK ALL FLAVORS from WFAA Creative on Vimeo.
Tuesday, November 11, 2014
From Dayton, three new image spots:
Morning Weather Image_News Center 7_ 2014 from nishan gilmet on Vimeo.
News Center 7 Morning Image 2014 from nishan gilmet on Vimeo.
NEWS CENTER 7 UD RIOT POP :30 from nishan gilmet on Vimeo.
Morning Weather Image_News Center 7_ 2014 from nishan gilmet on Vimeo.
News Center 7 Morning Image 2014 from nishan gilmet on Vimeo.
NEWS CENTER 7 UD RIOT POP :30 from nishan gilmet on Vimeo.
Monday, November 10, 2014
Breaking News Image
Some compelling breaking news makes up this image spot from Dayton:
BREAKING NEWS 2014 from PileofPixels on Vimeo.
BREAKING NEWS 2014 from PileofPixels on Vimeo.
Tuesday, November 4, 2014
Saturday, November 1, 2014
WFTV Supertease
A :60 from the ABC station in Orlando -- focusing on their upcoming investigative work:
Friday, October 31, 2014
RIP Andy Schaeffer
The world of promotions has clearly lost one of the good ones.
Andy Schaeffer was a promo producer for KUSA in Denver. His station produced a wonderful, moving tribute to him.
Check out Paul Greeley's site for the link and more information on Andy:
http://www.tvnewscheck.com/marketshare/2014/10/31/kusa-denver-airs-moving-tribute-to-promotions-producer/
Andy Schaeffer was a promo producer for KUSA in Denver. His station produced a wonderful, moving tribute to him.
Check out Paul Greeley's site for the link and more information on Andy:
http://www.tvnewscheck.com/marketshare/2014/10/31/kusa-denver-airs-moving-tribute-to-promotions-producer/
Zombie Mornings
Perfect for this Halloween - here is an undead promo from KMGH in Denver:
Tuesday, October 28, 2014
WFAA Mornings
Here is a new morning show spot for WFAA in Dallas. A departure from the wacky "Corning in the Morning" spots from the past... this tries to connect with morning people.
I certainly relate to the guy stepping on the squeaky toy... waking the baby!
DAYBREAK IMAGE - ANTHEM 30 from WFAA Creative on Vimeo.
A longer :60 version:
DAYBREAK IMAGE - ANTHEM 60 from WFAA Creative on Vimeo.
I certainly relate to the guy stepping on the squeaky toy... waking the baby!
DAYBREAK IMAGE - ANTHEM 30 from WFAA Creative on Vimeo.
A longer :60 version:
DAYBREAK IMAGE - ANTHEM 60 from WFAA Creative on Vimeo.
Fox5 Atlanta Spot/Job Opening
From Atlanta, a nicely shot morning image spot featuring their talent on the roof as the sun rises(a tricky thing to do quickly/with so many anchors!):
If you're looking for a gig -- they are hiring! Jeff, their VP of Creative sent along this info:
SENIOR WRITER/PRODUCER (Creative Services)
FOX 5 ATLANTA is searching for the absolute best SENIOR WRITER/PRODUCER to join our award-winning creative team. This is your chance to work at one of the top FOX stations in the nation. Responsibilities include developing and producing our station's most high-profile branding campaigns, approving daily topical copy, leading/mentoring the producing team, and much more. Candidate must have amazing initiative and work ethic with at least 5 years of marketing/promotion experience at a news station. Excellent writing skills are required! Must be able to multi-task, meet deadlines, and work well with others. Non-linear editing experience and camera operation skills are a must. Understanding of design programs is preferred. Make sure to highlight all previous news branding experience and unique digital media strategies. Candidate must also have a college degree in a related field.
Want to know what we're like? Check out samples of our recent work here: http://youtu.be/Oe8u2xwOwvc
If you want your brilliant, creative work to be showcased in a top 10 market every single day, then what are you waiting for? Convince us you're the best candidate! Rush your resume and a link to your reel to hratlanta@foxtv.com.
If you're looking for a gig -- they are hiring! Jeff, their VP of Creative sent along this info:
SENIOR WRITER/PRODUCER (Creative Services)
FOX 5 ATLANTA is searching for the absolute best SENIOR WRITER/PRODUCER to join our award-winning creative team. This is your chance to work at one of the top FOX stations in the nation. Responsibilities include developing and producing our station's most high-profile branding campaigns, approving daily topical copy, leading/mentoring the producing team, and much more. Candidate must have amazing initiative and work ethic with at least 5 years of marketing/promotion experience at a news station. Excellent writing skills are required! Must be able to multi-task, meet deadlines, and work well with others. Non-linear editing experience and camera operation skills are a must. Understanding of design programs is preferred. Make sure to highlight all previous news branding experience and unique digital media strategies. Candidate must also have a college degree in a related field.
Want to know what we're like? Check out samples of our recent work here: http://youtu.be/Oe8u2xwOwvc
If you want your brilliant, creative work to be showcased in a top 10 market every single day, then what are you waiting for? Convince us you're the best candidate! Rush your resume and a link to your reel to hratlanta@foxtv.com.
Friday, October 24, 2014
WSB Mornings "3 Screens"
Some cool effects in this morning news promo from Atlanta:
Thursday, October 23, 2014
KONG Seahawks
Sometimes all you need is a great music track and some simple pictures.
Check out this spot from KONG in Seattle(my favorite duopoly name -- their sister station is KING)
Check out this spot from KONG in Seattle(my favorite duopoly name -- their sister station is KING)
Monday, October 20, 2014
NBC New York Investigative Team
An interesting choice for the voice. I also think its getting buried a bit by the music.
Wednesday, October 15, 2014
Tuesday, October 14, 2014
Monday, October 13, 2014
See the Possible
More spots from WKYC in Cleveland for their "See the Possible" campaign:
Tuesday, October 7, 2014
7 Years Ago Today...
I started IDOPROMOZ!
By chance, I happened to think "When is the anniversary?" -- and it happens to be today!
I want to thank everyone who has visited, commented and taken part in healthy discussion about our business.
So many of you have reached out, sent me spots or said hello at Promax. I really do appreciate it.
If you have spots you'd like to have featured on the blog -- shoot me a note: donsjr@hotmail.com
Thanks everyone!
By chance, I happened to think "When is the anniversary?" -- and it happens to be today!
I want to thank everyone who has visited, commented and taken part in healthy discussion about our business.
So many of you have reached out, sent me spots or said hello at Promax. I really do appreciate it.
If you have spots you'd like to have featured on the blog -- shoot me a note: donsjr@hotmail.com
Thanks everyone!
Wednesday, October 1, 2014
Saturday, September 27, 2014
NBC Bay Area: We Investigate
This is the new image campaign for their brand "We Investigate"
Tuesday, September 23, 2014
Monday, September 22, 2014
Thursday, September 18, 2014
These Are Your Stories
UPDATE! I've added two more of these to the posting.
ABC30 Action News | Your Stories - Clovis Rodeo from ABC30 Creative on Vimeo.
ABC30 Action News | Your Stories - Danielle from ABC30 Creative on Vimeo.
ABC30 Action News | Your Stories - Stafford's Chocolates from ABC30 Creative on Vimeo.Wednesday, September 17, 2014
Friday, September 12, 2014
Wednesday, September 10, 2014
Orlando Job Alert
Orlando is a great city -- I lived there for a few years and really enjoyed it.
Here is an opportunity for the right candidate:
Cox Media Group Orlando (WFTV/WRDQ) has an immediate opening for a Senior Writer Producer.
As Senior Writer Producer you will be a key creator on a talented and hand-picked team dedicated to producing advertising and creative for our most important brands. From image campaigns to sweeps you’ll craft spots and other advertising for top-rated brands like Eyewitness News, Severe Weather Center 9, and more.
At Cox Media Group, our brands are built and evolved with rigorous testing and research. We use language and creative tradecraft to connect those brands to regular people in a powerful way. We are looking for a highly skilled writer, editor, motion graphic designer, and digital cinematographer.
If you have a strong combination of these skills, and a reel that demonstrates them, we want to talk to you.
Responsibilities: Writing, editing, motion graphic design, cinematography, lighting, creative direction, brainstorming, project management, location scouting, directing talent, collaboration, team work, delegation, teaching and learning. You will take projects from concept to completion. You will also play a supporting role on other projects leveraging your strengths. You should have excellent communication skills, and be able to effectively manage several competing projects and priorities.
Qualifications: Bachelor’s degree 3 years Television promotion experience or 3 years experience as a writer/producer News marketing experience preferred Experience with Adobe Creative and After Effects Experience with digital cinema cameras, lenses, support gear, and motion rigs strongly preferred
For consideration and to apply, Please head here:
https://cox.taleo.net/careersection/cox_externalcareers/jobdetail.ftl?job=146609&lang=en&sns_id=mailto
Cox Media Group is an Equal Opportunity Employer, Minorities/Women/Veterans/Disabled.
Here is an opportunity for the right candidate:
Cox Media Group Orlando (WFTV/WRDQ) has an immediate opening for a Senior Writer Producer.
As Senior Writer Producer you will be a key creator on a talented and hand-picked team dedicated to producing advertising and creative for our most important brands. From image campaigns to sweeps you’ll craft spots and other advertising for top-rated brands like Eyewitness News, Severe Weather Center 9, and more.
At Cox Media Group, our brands are built and evolved with rigorous testing and research. We use language and creative tradecraft to connect those brands to regular people in a powerful way. We are looking for a highly skilled writer, editor, motion graphic designer, and digital cinematographer.
If you have a strong combination of these skills, and a reel that demonstrates them, we want to talk to you.
Responsibilities: Writing, editing, motion graphic design, cinematography, lighting, creative direction, brainstorming, project management, location scouting, directing talent, collaboration, team work, delegation, teaching and learning. You will take projects from concept to completion. You will also play a supporting role on other projects leveraging your strengths. You should have excellent communication skills, and be able to effectively manage several competing projects and priorities.
Qualifications: Bachelor’s degree 3 years Television promotion experience or 3 years experience as a writer/producer News marketing experience preferred Experience with Adobe Creative and After Effects Experience with digital cinema cameras, lenses, support gear, and motion rigs strongly preferred
For consideration and to apply, Please head here:
https://cox.taleo.net/careersection/cox_externalcareers/jobdetail.ftl?job=146609&lang=en&sns_id=mailto
Cox Media Group is an Equal Opportunity Employer, Minorities/Women/Veterans/Disabled.
Wednesday, September 3, 2014
Saturday, August 23, 2014
Friday, August 22, 2014
Ellen Ave!
A very clever way to promote Ellen's move from the competition to WLWT:
WLWT: Ellen Ave Campaign from J.R. VanWassenhove on Vimeo.
WLWT: Ellen Ave Campaign from J.R. VanWassenhove on Vimeo.
Wednesday, August 20, 2014
CBS Dallas Image
Four new image spots from KTVT in Dallas:
Tuesday, August 19, 2014
WTVJ Miami Spots
Here are a few spots out of Miami. The first features some compelling video - always a great gift to a promo producer! They use it well here:
Friday, August 15, 2014
Saturday, August 9, 2014
High School Football is Back
In this spot from WSOC - they focus on the intense preparation players go through during the summer months.
Friday, August 8, 2014
Thursday, August 7, 2014
Fox Atlanta Gets a New Set
This is a pretty slick looking set for the Fox station in Atlanta.
The new digs were designed by Devlin Design Group and debut this Monday!
The new digs were designed by Devlin Design Group and debut this Monday!
Monday, August 4, 2014
WFTV Job Opening
Cox Media Group Orlando (WFTV/WRDQ) has an immediate opening for a Senior Writer Producer.
As Senior Writer
Producer you will be a key creator on a talented and hand-picked team,
dedicated to producing advertising and creative for our most important
brands. From image campaigns to sweeps you’ll help
craft spots and other advertising for top-rated brands like Eyewitness
News, Severe Weather Center 9, and more.
At Cox Media Group,
our brands are built and evolved with rigorous testing and research.
You will be part of a team that uses language and creative tradecraft
to connect those brands to regular people in a powerful
way. We are looking for a highly skilled writer, editor, motion graphic
designer, and digital cinematographer.
If you have a strong combination of these skills, and a reel that demonstrates them, we want to talk to you.
For more information, or to apply,
click here
Cox Media Group is an Equal Opportunity Employer; Minorities/Women/Veterans/Disabled.
Friday, August 1, 2014
Monday, July 28, 2014
NBC LA Global Coverage
Not many stations can afford this anymore. Here is a spot from KNBC touting their coverage from around the world.
Friday, July 25, 2014
The Con is On
San Diego is being overrun by geeks and nerds... Comic Con is in town!
Here's how their fun morning show is promoting their team during this fun event.
ComicCon AM News Talent IDs from Fox 5 San Diego on Vimeo.
Here's how their fun morning show is promoting their team during this fun event.
ComicCon AM News Talent IDs from Fox 5 San Diego on Vimeo.
Wednesday, July 23, 2014
MacBook Air
Nicely done spot from Apple promoting the very personal connection people have to their product.
Tuesday, July 22, 2014
Graeme Newell Promax Speech
Graeme always gives my favorite speech at Promax each year.
Here is a link to this year's talk, which happens to feature one of our spots!
Here is a link to this year's talk, which happens to feature one of our spots!
Neuromarketing Insights: Building Brand Identity & Positioning a Brand
Fox Portland Image
Viewer focused spot for the "Can-Doers" out there:
KPTV 10 O'Clock News: a newscast for "Can-Doers" from Meredith-TV on Vimeo.
KPTV 10 O'Clock News: a newscast for "Can-Doers" from Meredith-TV on Vimeo.
Monday, July 21, 2014
New Morning Image
From Florida, new image that reminds me a bit of some recent NBC LA spots -- a little attitude in the sell, which may just break through:
Thursday, July 17, 2014
Friday, July 11, 2014
Lebron Back to Cleveland
Talk about being prepared... WKYC in Cleveland posted this spot to Youtube less than an hour after the big announcement that James was returning.
Using their station's(and Gannett's) song "This is Home" works perfectly here:
Using their station's(and Gannett's) song "This is Home" works perfectly here:
Thursday, July 10, 2014
WRAL: The Babysitters
A spot that's sure to hit homes with parents out in TV land:
Thursday, July 3, 2014
WFIE Morning News
Here is a new morning promo from WFIE in Indiana:
14News: Byron Keeps Up With You from 14Production on Vimeo.
14News: Byron Keeps Up With You from 14Production on Vimeo.
Wednesday, July 2, 2014
Darby Douglas Returns to KHOU
Darby Douglas was the traffic guy when I worked at KHOU in Houston back in the early 2000s.
He went away for awhile(left the station, not went to jail) -- but now he's back!
Great guy and a great traffic reporter. Here's the new spot welcoming Darby back to 11.
He went away for awhile(left the station, not went to jail) -- but now he's back!
Great guy and a great traffic reporter. Here's the new spot welcoming Darby back to 11.
Tuesday, July 1, 2014
KING "In Everything We Do"
More from KING's "In Everything" campaign:
KING5
Here are two new spots from KING in Seattle.
Both represent their new owner's sensibilities -- new color-coded graphics package and the "This is Home" theme used in many of the Gannett markets.
News Graphics Teaser:
"This is Home":
And if you missed it - here is their Promax Gold winning spot(one of my favorites):
Both represent their new owner's sensibilities -- new color-coded graphics package and the "This is Home" theme used in many of the Gannett markets.
News Graphics Teaser:
"This is Home":
And if you missed it - here is their Promax Gold winning spot(one of my favorites):
Monday, June 30, 2014
Promax Station Summit 2014
I had a fantastic week in Vegas with some of the best of the best promo professionals.
From Graeme Newell's great session to the awards show to the super awesome green drinks at the Mixpo opening party(I had 3) -- it was an inspiring week.
It was great to see so many old friends and exciting to meet so many new ones.
To those of you who recognized me from the blog and said hello - I say, thank you!
It was a lot of fun meeting you and I was glad to hear you enjoy IDOPROMOZ.
Here was my favorite spot I saw - mainly because the visuals are so striking. I've never seen this before - and that's hard to say in today's world!
Let me know if you were there and your favorite parts of the conference.
From Graeme Newell's great session to the awards show to the super awesome green drinks at the Mixpo opening party(I had 3) -- it was an inspiring week.
It was great to see so many old friends and exciting to meet so many new ones.
To those of you who recognized me from the blog and said hello - I say, thank you!
It was a lot of fun meeting you and I was glad to hear you enjoy IDOPROMOZ.
Here was my favorite spot I saw - mainly because the visuals are so striking. I've never seen this before - and that's hard to say in today's world!
Let me know if you were there and your favorite parts of the conference.
Monday, June 16, 2014
Newspoint
This looks to be a new kind of newscast:
Teaser:
Launch spot:
Teaser:
Launch spot:
Sunday, June 15, 2014
WSOC Investigative Team
Nicely shot spot featuring their new investigative team.
Monday, June 2, 2014
Fox Atlanta: Writer/Producer Needed
WRITER/PRODUCER
FOX 5 ATLANTA is searching for an awesome WRITER/PRODUCER to join our award winning Promotion team. This is your chance to work at one of the top FOX stations in the nation and show off your brilliant creative skills to a large market audience every day. Candidate must have amazing initiative and work ethic with at least 2-3 years of promotion experience at a news station. Excellent writing skills are required! Must be able to multi-task, meet deadlines, and work well with others. Non-linear editing experience and camera operation skills are needed. Make sure to highlight any involvement in late news promotion, unique social media strategies, or understanding of design programs. Candidate must also have a college degree in a related field.
Want to know what we’re like? Check out samples of our work here: http://youtu.be/1JrBm8QMoAo
We’re a powerful station in a big city with a reasonable cost of living and great quality of life. What are you waiting for? Convince us you’re the best candidate today! Rush your resume and a link to your reel to hratlanta@foxtv.com. Human Resources, WAGA-TV, 1551 Briarcliff Road, NE, Atlanta, GA 30306 Fax: 404-724-4426. NO PHONE CALLS PLEASE! EOE/M/F/Veteran/Disabled www.myfoxatlanta.com
FOX 5 ATLANTA is searching for an awesome WRITER/PRODUCER to join our award winning Promotion team. This is your chance to work at one of the top FOX stations in the nation and show off your brilliant creative skills to a large market audience every day. Candidate must have amazing initiative and work ethic with at least 2-3 years of promotion experience at a news station. Excellent writing skills are required! Must be able to multi-task, meet deadlines, and work well with others. Non-linear editing experience and camera operation skills are needed. Make sure to highlight any involvement in late news promotion, unique social media strategies, or understanding of design programs. Candidate must also have a college degree in a related field.
Want to know what we’re like? Check out samples of our work here: http://youtu.be/1JrBm8QMoAo
We’re a powerful station in a big city with a reasonable cost of living and great quality of life. What are you waiting for? Convince us you’re the best candidate today! Rush your resume and a link to your reel to hratlanta@foxtv.com. Human Resources, WAGA-TV, 1551 Briarcliff Road, NE, Atlanta, GA 30306 Fax: 404-724-4426. NO PHONE CALLS PLEASE! EOE/M/F/Veteran/Disabled www.myfoxatlanta.com
Thursday, May 22, 2014
May POP
It's finally over! YEAH!!!!!
Here is a POP from ABC30 in Fresno, CA:
ABC30 | May 2014 from ABC30 Creative on Vimeo.
Here is a POP from ABC30 in Fresno, CA:
ABC30 | May 2014 from ABC30 Creative on Vimeo.
Wednesday, May 21, 2014
I'm a 10!
I really love this idea.
Simple -- attention grabbing -- an idea that just works.
Simple -- attention grabbing -- an idea that just works.
WSOC Online Dating Dangers
During sweeps, we're often tasked with doing the impossible.
Here is a spot that was a quick, one day turn. The station tells me it was scripted in morning, shot over two hours, posted and made a 6pm start slot!
Nice work!
Here is a spot that was a quick, one day turn. The station tells me it was scripted in morning, shot over two hours, posted and made a 6pm start slot!
Nice work!
KHBS/KHOG Tornado Coverage
Some nice work from Fayetteville-Ft. Smith, Arkansas - as they deal with tragic tornadoes.
Tuesday, May 13, 2014
Hey Creative People!!! We Want You!!!
Are you tired of your creative concepts being shot
down?
Bored doing the typical news promos everyone else does?
Are
you on fire with ideas that you’d love the chance to finally bring to life?
We have the perfect job for you!
KOVR/KMAX in beautiful Sacramento, CA has a rare opening for
a Writer/Producer in our award-winning creative services department.
We’re looking for someone to help brand and promote our two
unique newscasts, CBS13 and Good Day Sacramento.
We like to take chances, have fun and if the work is smart,
creative and different – it goes on TV.
Take a look at a compilation of our work from last year:
If you’re an out of the box producer, incredible writer and
Creative Cloud genius – don’t miss out on this opportunity.
The station is located in the capitol of California – close
to Napa, San Francisco and Tahoe. Beautiful weather, fantastic
restaurants and free wine tastings are the norm, if that’s what you’re into.
Please include a link to your reel of
awesomeness(Youtube,Vimeo or website link please) with your resume. News
experience is a plus, amazing creative ability moves you to the top of the
list.
You can apply at CBSSacramento.com -- look for the CAREERS section towards the bottom of the home page.
Monday, May 5, 2014
Seize the Morning
This new image spot out of Indianapolis has a nice feel to it:
Saturday, May 3, 2014
ABC7 Weather
In Florida, the weather is a major driver for local news.
Here are two spots that feature WeatherRate - a company that rates the accuracy of local TV station forecasts.
Has anyone had experience with this company?
Here are two spots that feature WeatherRate - a company that rates the accuracy of local TV station forecasts.
Has anyone had experience with this company?
Friday, May 2, 2014
Not Your Typical Morning News
Nicely edited morning spots out of Denver:
Friday, April 25, 2014
Severe Weather: No Need to Worry
From Rockford, Illinois - these spots aim to grab attention by NOT using the typical severe weather imagery/sound effects/scary music.
What do you think?
What do you think?
Thursday, April 24, 2014
News8 Weather: Let's Share
Another spot in the new branding efforts from WFAA in Dallas:
WFAA Weather Connection 2014 from WFAA Creative on Vimeo.
WFAA Weather Connection 2014 from WFAA Creative on Vimeo.
Monday, April 21, 2014
ABC2 In Focus
From WMAR in Baltimore -- a new program that promises to be the "next level in local news."
WBZ Boston Marathon POP
I'm not from Boston and I've never ran a marathon -- but this POP makes me proud of everyone who took part in today's big race. Nice work BZ and the people of Boston - coming back strong after last year's unfortunate events.
Tuesday, April 15, 2014
WBZ Boston Marathon
Several powerful spots from WBZ in Boston. Great work by my colleagues as they dealt with this incredible tragedy and the aftermath.
Monday, April 14, 2014
Boston Strong
WCVB in Boston produced this beautiful spot to commemorate the Boston Marathon bombings.
Friday, April 11, 2014
Behind the Scenes: My Name is Ducis
WPVI often does "behind the scenes" videos of the making of their promos... very cool.
Glad they're able to make these extras now and again.
Glad they're able to make these extras now and again.
Friday, April 4, 2014
My Name is Ducis
When you have an anchor with a unique name - it gives you a unique opportunity to market that person.
Name recognition is key - and this station has some fun with their sports guy Ducis.
Thursday, April 3, 2014
Thursday, March 20, 2014
Wednesday, March 19, 2014
Tuesday, March 18, 2014
Dallas Legend Speaks Out
Tracy Rowlett spent 25 years anchoring the news for WFAA in Dallas.
He followed that up by anchoring another 9 years at KTVT, the CBS O&O.
He's widely respected in the community and does a great job here promoting his former co-anchor, Karen Borta.
He followed that up by anchoring another 9 years at KTVT, the CBS O&O.
He's widely respected in the community and does a great job here promoting his former co-anchor, Karen Borta.
Monday, March 17, 2014
Friday, March 14, 2014
WFTV Orlando Image
Here are 3 :60 spots for my old competition in Orlando, WFTV.
Wednesday, March 12, 2014
Tuesday, March 4, 2014
WFAA: Thanks Glo for Sharing
Dallas news legend Gloria Compos is retiring.
Here is a spot highlighting her 30 year career at WFAA:
Gloria Campos - Share Promo from WFAA Creative on Vimeo.
Here is a spot highlighting her 30 year career at WFAA:
Gloria Campos - Share Promo from WFAA Creative on Vimeo.
Monday, March 3, 2014
Dog Apps
Pet lovers are going to love this one... a fun approach to promoting a station's app.
KGW Morning Promos
An interesting set of promos from Portland.
Thursday, February 27, 2014
Winter Breakup
This spot says what many are feeling this winter:
Wednesday, February 26, 2014
KPIX: Live & Work in the Bay Area
San Francisco is a fantastic city - and the people at KPIX are a great group of people.
From news to art to creative services - the station has some real rock stars -- and they'd like you to join the club!
If you're interested, drop Cesar Chavez a note at cchavez@cbs.com
From news to art to creative services - the station has some real rock stars -- and they'd like you to join the club!
If you're interested, drop Cesar Chavez a note at cchavez@cbs.com
Topical Producer/Editor
KPIX TV / San Francisco
The
CBS O&O in San Francisco has an immediate opening for a seasoned
news promotion writer/producer/editor to join our talented team. This
position requires a candidate
willing to work the evening shift.
Required
Qualifications: Excellent copywriting skills that can cut through the
clutter while delivering a clear and compelling promise of coverage.
Highly-skilled in
non-linear editing, preferably on our current platform of Final Cut
Pro. A basic knowledge of After Effects is required, and advance
skills in Adobe Creative Suite is a huge plus. Ability to perform under
tight deadlines and to work as a team with newscast
producers and talent. Must be self-motivated and eager to develop new
skills in the Bay Area’s rapidly-changing, highly-competitive
environment.
The
ideal candidate has a passion for local news, along with a great eye
and ear for integrating visuals, graphics and sound to create effective
promos.
College
degree in broadcasting, advertising, or related area; at least 3 years
television promotion experience preferred. Previous news topical writing
and editing
experience is a requirement. Former or current news producers with
technical and creative abilities are encouraged to apply.
Friday, February 21, 2014
WGN Loses Audio
A funny clip to end your week with! See what happens when WGN loses audio capabilities in their studio:
Thursday, February 20, 2014
NBC26 Winter Image
I get cold just looking at all of the snow they have here!
Check out these spots from Wisconsin and they tell me the only thing that needs explanation is in the first spot, Green Bay residents near Lambeau Field snowblow their yards and charge fans to park in their lawn.
Check out these spots from Wisconsin and they tell me the only thing that needs explanation is in the first spot, Green Bay residents near Lambeau Field snowblow their yards and charge fans to park in their lawn.
Wednesday, February 19, 2014
KPTV Outfitters Guide
A visually interesting spot out of Portland. This station has really branded themselves nicely as a newscast for people who love to brave the weather(a key emotional driver for the people there who have to endure so much rain)
My only complaint about this spot -- there is no station logo on it. ???
My only complaint about this spot -- there is no station logo on it. ???
Monday, February 17, 2014
WXIA: Holding the Powerful Accountable
The unique music from this spot was produced by Stephen Arnold Music.
The original song is "16 Tons" by Tennessee Ernie Ford.
The original song is "16 Tons" by Tennessee Ernie Ford.
Friday, February 14, 2014
Art Director Needed in Sacramento
I'm looking for an art director here in Sacramento. Know anyone?
We're a CBS O&O along with a CW affiliate - which is home to "Good Day Sacramento", a popular/fun/entertaining morning show.
If you know of anyone who is a terrific designer, can manage a team/technology advancements and enjoys creative freedom - please send them my way.
We have a great group of people here and we'd love to find someone awesome to join our team.
We're a CBS O&O along with a CW affiliate - which is home to "Good Day Sacramento", a popular/fun/entertaining morning show.
If you know of anyone who is a terrific designer, can manage a team/technology advancements and enjoys creative freedom - please send them my way.
We have a great group of people here and we'd love to find someone awesome to join our team.
WRAL: Helping You Push
Weather across the country has been terrible and the folks at WRAL have been dealing with a lot of snow.
Here's a nice POP showcasing the kindness of strangers - a great feel good spot:
Here's a nice POP showcasing the kindness of strangers - a great feel good spot:
Thursday, February 13, 2014
Wednesday, February 12, 2014
KING: In Everything We Do
Cleverly written spot for KING5 in Seattle - a longtime powerhouse.
Monday, February 10, 2014
Saturday, February 8, 2014
Friday, February 7, 2014
NBC LA
Two new image spots from KNBC in LA. Slick spots with a bit of attitude:
Thursday, February 6, 2014
Wednesday, February 5, 2014
Ready for the Olympics
An eye-catching spot from WFIE in Indiana. Nicely done.
Ready for the Olympics! from Brandon Ridge on Vimeo.
Ready for the Olympics! from Brandon Ridge on Vimeo.
Monday, February 3, 2014
WDRB: See the Difference
WDRB recently produced a series of spots highlighting why they're better than the competition.
The first spot below is fairly odd -- they say they ditched "breaking news" because it was a gimmick and a marketing ploy.
"We know you're smarter than that," the on-camera talent says.
They then proceed to show you a man dressed up in a fox costume labeled "Snow Fox", their weather mascot... you know... a gimmick.
Oh the irony.
Here are a couple more:
The first spot below is fairly odd -- they say they ditched "breaking news" because it was a gimmick and a marketing ploy.
"We know you're smarter than that," the on-camera talent says.
They then proceed to show you a man dressed up in a fox costume labeled "Snow Fox", their weather mascot... you know... a gimmick.
Oh the irony.
Here are a couple more:
Wednesday, January 29, 2014
WSMV "Parking Problems"
This station does a nice job of selling a sweeps story on parking. I found myself wondering what was actually going on. Nice work Nashville!
"Parking Problems" promo spot from Brian Hallett on Vimeo.
"Parking Problems" promo spot from Brian Hallett on Vimeo.
Friday, January 24, 2014
WFTV Sweeps Super Tease
This spot gives the impression that WFTV in Orlando is all over several interesting stories.
They're certainly not giving up against the Olympics.
What do you think of spots that "give away" the stories you're planning to do for sweeps? Does it give the competition a chance to play catch up? Would you risk it?
They're certainly not giving up against the Olympics.
What do you think of spots that "give away" the stories you're planning to do for sweeps? Does it give the competition a chance to play catch up? Would you risk it?
Monday, January 20, 2014
Editor Needed
KVIE, the PBS station in Sacramento is looking for an editor.
Responsibilities/Duties:
Responsibilities/Duties:
- Serve as editor for KVIE productions and other assigned projects.
- Operate computer-based non-linear editing system to create finished feature segments, programs, spot announcements, and special video projects.
- Operate associated video, audio, graphics, monitoring, archiving, and distribution equipment and software.
- Work independently, and as part of a team to produce content for KVIE and client productions; including possible involvement in all areas of creative and technical process.
- Work in production operations capacities as needed such as technical director, audio operator, camera operator and other field and studio positions.
- Perform other related duties as assigned.
Qualifications/Skills/Knowledge:
- Non-linear computer editing hardware, software, and operations with preferred knowledge of Apple and/or Adobe products both on Mac and PC platforms
- Ability to work efficiently and effectively under pressure, meeting deadlines and paying critical attention to production and technical details.
- Ability to work independently and as part of a team under the direction of different project leads.
- News, feature, documentary, spot, and other editing techniques.
- Television production equipment operations.
- Work a flexible work schedule including nights and weekends.
Education/Experience:
- Higher education degree preferred.
- Two years professional
experience on a non-linear computer editing system in a news, feature,
or documentary producing facility.
MORE HERE: http://www.kvie.org/aboutus/employment/editor_011614.htm
Thursday, January 16, 2014
Writer/Producer Needed
Discover Michigan’s incredible west coast! It’s a half hour drive to the beach in summer
or skiing in winter, and a short drive to Chicago
or Detroit anytime. Get it all at FOX 17: West
Michigan’s FOX! If you have
the vision, we have the tools to help bring your spots to life. We’re looking for a creative individual to
write, shoot and edit topical news promos for our evening newscast as well as
other station projects. Shift will be Monday-Friday from 1pm -10pm.
Proficiency with Final Cut Pro is required.
If you are ready to step up and work with an enthusiastic
team and be part of a Tribune-owned station in the 38th market, then
send your resume and demo to Human Resources, FOX 17 WXMI, 3117 Plaza Drive NE, Grand Rapids,
MI 49525,
email lknapp@fox17online.com.
EOE/M/F/v/D.
Wednesday, January 15, 2014
CBS13/Good Day Sacramento Need YOU! (if you're all artsy and stuff)
1331 Creative, the marketing
and design group of CBS13/CW31 in Sacramento, CA, is looking for a Graphics
Manager to join our dynamic team. We strive to produce compelling, high-impact
graphic designs.
Our goal is to exceed client/viewer expectations while maintaining an infectiously positive attitude. This position requires someone with an eye for great design, a strong work ethic, and a sense of humor.
Our goal is to exceed client/viewer expectations while maintaining an infectiously positive attitude. This position requires someone with an eye for great design, a strong work ethic, and a sense of humor.
Responsibilities:
· Work with team to create
engaging graphics by staying current on the latest design trends and providing
creative input
· Manage the day-to-day
operations of 5 designers
· Handle multiple projects
in a fast-paced environment, for our news, promotion and commercial production
teams
· Review design work for
accuracy and completeness
· Hands-on leadership
committed to team building
· Create a respectful
environment, one that is committed to professionalism and best
practices
· Ability to organize and
carry out multiple tasks simultaneously under tight deadlines
Minimum Requirements:
·
A killer
reel
·
Expert knowledge of
After Effects, Photoshop, and Illustrator
·
C4D, Chyron &
Final Cut Pro experience bumps you to the top of the list
·
A passion for
producing motion graphics that break through the clutter
·
Must have the ability to
offer direction and implement strategies; while also being
collaborative—demonstrating the ability to take direction but also be able to
make decisions
Additional
Requirements:
·
A minimum of five years
experience working as a designer within a collaborative environment. Team
leadership or management experience is preferred
·
Exceptional written and
verbal communication and interaction skills
·
Proven ability to
prioritize tasks and drive projects to completion
Monday, January 13, 2014
JOB ALERT!
Job Description: WLKY-TV/CBS/Me-TV, the leading digital media provider in Louisville, KY seeks a motivated, high-energy, creative Writer-Producer in our Creative Services Department. Join Hearst Television, one of the largest and most respected media groups in America. Conceive, write, shoot, edit, and succeed in a high-energy results-oriented media environment.
Job Responsibilities: • Write, produce and edit compelling news image and topical promotions • Social media marketing and content development • Assist in all areas of station promotions, marketing, commercial production, special projects and more.
Qualifications Requirements: • Willingness to work flexible schedules • Must be well organized and highly motivated • Innovative thinker and contributor of ideas • Both a team player and a solo act rolled into one
Education: • College degree preferred
Experience Requirements: • 2+ years television promotion experience • Exceptional knowledge of Adobe Creative Suite 6 including Premier and After Effects
To Apply: Send your resume and Link or DVD with work recent samples to WLKY-TV Creative Services, 1918 Mellwood Avenue, Louisville, KY 40206 EOE
Thursday, January 9, 2014
Funny Weather Promo
A well-edited spot that anyone who deals with snow can relate to:
Wednesday, January 8, 2014
KARE 11 Olympic Spots
From the talented team in Minneapolis, a series of spots that tap into the emotion of the Olympics:
KARE 11 - Olympic Dreams 60 from KARE 11 Creative on Vimeo.
KARE 11 - Olympic Dreams - Ski 30 from KARE 11 Creative on Vimeo.
KARE 11 - Olympic Dreams 30 from KARE 11 Creative on Vimeo.
KARE 11 - Olympic Dreams - Hockey 30 from KARE 11 Creative on Vimeo.
KARE 11 - Olympic Dreams - Bobsled 30 from KARE 11 Creative on Vimeo.
KARE 11 - Olympic Dreams 60 from KARE 11 Creative on Vimeo.
KARE 11 - Olympic Dreams - Ski 30 from KARE 11 Creative on Vimeo.
KARE 11 - Olympic Dreams 30 from KARE 11 Creative on Vimeo.
KARE 11 - Olympic Dreams - Hockey 30 from KARE 11 Creative on Vimeo.
KARE 11 - Olympic Dreams - Bobsled 30 from KARE 11 Creative on Vimeo.
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