Thursday, November 22, 2007

Happy Thanksgiving

Is anyone working on any great, holiday/sweeps giveaways?

Here's a great one...

Writer's Strike

Here is a funny video from Fred Armisen, cast member at "Saturday Night Live."

Right before the strike, he introduced a studio head character on SNL.

In this video he hits the streets of NYC as he fights against the strike. Very funny.

I hope the writers get what they're asking for. The studios know good and well they're making money off of the internet. Let's get these guys back to work so we can see more groundbreaking television like "2 and a half men", "Cavemen" and "Carpoolers."

Tuesday, November 20, 2007

Nice spots

These are from the late 90's, I'd guess. KRON in San Francisco, before they became an independent.

Not your typical promo, let me know what you think!

The second spot is my favorite of the two.

I'm a big fan of this music and VO guy. The script may be a little over the top for today's world... but I like that it is subtle. And I have to admit - I stole a couple of those lines for a spot I did years ago. I am not proud... but it was too good to pass up!

I agree with several of you about the NY spots below - I think the 4 New York spots are too slick. But I think these KRON spots are pretty good and the visuals are very layered with localism without being over the top.(maybe a couple of shots - that's it)

What do you guys think?

Sunday, November 18, 2007

4 New York

WNBC has used the "4 New York" campaign for years. Recently, they brought the campaign back with these slick spots(perhaps too slick?)

What do you guys think about these kind of promos? They don't tell you how much experience they have, that they have a chopper, that they have the most powerful doppler or that they prepare and protect you during severe weather.

They attempt to make a human connection. A connection to the city and it's people.

Emotion. I'm telling you - that's where it's at. Stations love to talk about themselves and very little about the people they serve.

Having lived in NYC during 9/11 - I know New Yorkers certainly have a pride about their city, made stronger by the events in 2001.

Here is a spot WCBS did right after 9/11 that I thought was fantastic. The music is great and the spot is well shot and edited.

So what do you all think? Do these spots work? Make connections with viewers which end up driving viewership? Or are they pretty music videos that do nothing for the station?