Wednesday, January 4, 2012

KING 5: The Yellow Jackets

Sometimes - all you need is a hook.

Forgive me if this is an older campaign, I just stumbled across it.

KING 5 has developed a fun hook for their weather coverage. When its bad out - the yellow jackets come out. Simple. Something for people to remember.

And in a world of "my doppler is bigger than your doppler"/"every station seems to be about the same"... I love the simplicity of a bright rain jacket giving viewers something to latch on to. And perfect for Seattle!

Here are a few examples:

The signature color and the jackets are also found in their otherwise B&W image campaign from a year or two ago: