Thursday, September 24, 2009

Social Media

Check out this video:

How does your station handle Facebook, Twitter, etc? Are they paying enough attention to it?

Smart Promo Idea

From Hollywood Reporter:

Sony Pictures is orchestrating an unprecedented preview ad campaign for "2012," the latest disaster film from Roland Emmerich.

Two minutes of the movie will air on almost every major North American network and cable channel on Oct. 1 between 10:50 and 11:00 P.M. ET/PT.

Ok - I admit, I'd never heard of this film but after watching the trailer, but now -- I can't wait to see it! Check out 2 trailers for the film:

I love over-the-top action flicks!

Monday, September 21, 2009


I really like the simplicity and humor of this new branding effort from TV38, Boston(from the WBZ folks):