Wednesday, July 25, 2018

Thank You

I want to take a moment to thank everyone who has come to this blog over the past 10+ years.

I have met so many great people in this industry - many of you whom I now consider friends.

Through the years, I've found great pleasure in finding amazing work through Youtube, Vimeo and your emails -- and sharing it with others. 

I stopped giving my opinion a few years ago - when someone got very upset at my tongue-in-cheek review of their spot.  That's why I rarely share much more than the spot itself.

Now, after 10 years - I have decided that I will no longer continue with the blog.  I'm much busier these days with work and my two sons -- and since I haven't been posting much lately anyway, I figure now is a good time to say goodbye.

I encourage you to follow Paul Greeley's articles on TVNewsCheck -- he gets into much more detail than I ever did -- and shares some great work/inspiration.

There are so many places to be inspired these days -- please do yourself and this industry a favor - and keeping pushing the creative to new and exciting places.  You set the tone for how people perceive your station -- take it upon yourself to wow the audience with great creative.   You'll be inspired and so will your audiences.

For now, I again say thank you.  

And please feel free to reach out to me... I've enjoyed our time together.

Don Smith
KENS 5, San Antonio

Tuesday, July 17, 2018

Art Director Needed

Come work with me here in one of America's great cities -- San Antonio!

I'm currently looking for a dynamite graphic artist to join our award winning team.

Let your amazing artist friends know about this position -- I'd love to hear from them!

Wednesday, May 9, 2018

Sweeps Promos

Share your sweeps promos with I/DO/PROMOZ!

Here is one from WLWT, an intriguing story:

Unsolved murder promo_30 from NISHAN GILMET on Vimeo.

Tuesday, April 3, 2018

Meet Rosco

A pretty different idea for promoting their late night lineup.

Rosco COMP from THE CW 11 KSTW on Vimeo.

Thursday, March 29, 2018

Please help

WLWT's Assistant Creative Service Director and Cancer survivor Nishan Gilmet has been nominated for The Leukemia and Lymphoma Society Man of the Year.


Nishan is one of us. Help him fight cancer here:


WBZ Anniversary Promo

To celebrate their 70th anniversary, WBZ in Boston recreated a spot they did way back in 1980 - shot for shot!

A terrific job from this team.

To learn more about how they pulled it off:

Monday, March 19, 2018

360 Perspective

I love the concept of this spot. Extremely well done. However, not sure viewers will follow the benefit sell. Thoughts?

Denver 7 Multiple Perspectives 30 Sec. Spot from Lupher Arts on Vimeo.

Friday, February 16, 2018


Work for a station churning out Creative Directors! WLKY in Louisville, KY has an opening for a seasoned writer/producer who’s ready to move up the ladder.  This challenging night side position will give you plenty of opportunities to showcase your unique skills at one of the country’s top CBS affiliates.

Work with awesome cinema cameras, motion and time lapse gear, smoking hot computers, and a team ready to help execute your groundbreaking idea!

Here are a couple of spots from the station.  They do top notch work:

Thursday, February 15, 2018


This is a great opportunity with a great station with some great people! Spread the word.

CBS San Francisco has a unique opportunity for an experienced broadcast designer/animator. This position’s primary focus is serving the KPIX/KBCW Creative Services department. Our ideal candidate is an exceptional motion graphics designer who creates agency-level broadcast, social, web, news and print design under deadline. Candidate must work well in a team-oriented, creative, collaborative environment. Qualified candidates must possess the following for further consideration:
• 3-5 years design experience in a broadcast environment or equivalent.
 • Highly proficient in Adobe After Effects, Photoshop and Illustrator CC.
• Solid Typography skills, exceptional design aesthetic and awareness of design trends and innovation.
• Social media savvy, proficiency as a photographer is a huge bonus.
• Ability to work in a fast-paced environment, excellent communication skills.
• Ability to prioritize work, you can balance multiple projects and shifting deadlines.
• This is a full-time position, with excellent CBS benefits.


Thursday, February 1, 2018

KNBC Image

KNBC in Los Angeles has been using this format for awhile now. Good attitude to sell their coverage:

Thursday, January 11, 2018

6News App

Very hip spot! This was done by Hothaus Creative out of Dallas with the talented Terry Hart behind the camera!

New 6abc App! from 6abc Creative on Vimeo.

Wednesday, January 10, 2018