Tuesday, December 31, 2013

1331Creative 2013 Reel

I have the best job and work with the most talented team around.

Here is a compilation reel of our work from 2013:

Job Alert

Promotions Writer/Producer/Editor
WWL-TV, the CBS affiliate in New Orleans, seeks a highly motivated, innovative Promotions Writer/Producer/Editor to join the station’s award-winning creative team. The ideal candidate will have great communication skills and extensive experience in Avid and the Adobe Creative Suite including Photoshop and After Effects. Two to three years writing, producing, and editing topical, image, and sweeps promotion is preferred. Candidate must be a motivated self-starter able work under tight deadlines, be an excellent problem solver, and a team player.
Job Responsibilities:
·        Write, produce, and edit compelling and engaging topical, image, and sweeps promotion that enforces the station brand generating viewer interest
·        Manage multiple projects and priorities under deadline
·        Assist with station logs as needed
·        A degree in marketing, advertising, broadcasting or communications related field
·        Experience with Avid and the Adobe Creative Suite; including Photoshop and After Effects
·        Familiar with modern production techniques & experience shooting video is a plus
Send your cover letter, resume’, and link to demo reel to jobs@wwltv.com
WWL-TV is an Equal Opportunity Employer. No phone calls please.

Wednesday, December 18, 2013

Clever Marketing!

Check out this marketing campaign that had radio DJs buzzing.

(NOTE:  Some foul language and sexual images -- be careful at work!)

Tuesday, December 3, 2013

November POPs

Ah, the post-book POP.  Here are a few examples... the first from WFTV in Orlando:

From my shop here in Sacramento:

From WLKY in Kentucky:

Have a POP you'd like the world to see?  Email me at donsjr@hotmail.com with the Youtube link!

Monday, December 2, 2013

WCCO Morning Image

I really love the feel of these.  Genuine.  I like these anchors more after watching - and hey, isn't that the goal?

WCCO MORNING SPOTS series 2 from Errol Allmacher on Vimeo.

Wednesday, November 20, 2013

Skytrak Weather Team: Ready for Winter

This spot is sure to get the attention of the viewers!  A different approach to winter weather promotion:

Wednesday, November 6, 2013

Monday, November 4, 2013

Manifesto 2013

The VO on this one seems over the top to me somehow... not sure he nailed it.

Sunday, November 3, 2013

Saturday, November 2, 2013

NBC Bay Area: We Investigate

These new spots from San Francisco really stand out -- clean and simple.

And they feature my buddy Stephen Stock - a great investigative reporter I worked with in Orlando!

Wednesday, October 30, 2013

Monday, October 21, 2013

WMAR Needs You!

Can you craft creative copy to spin straw into gold?  Are your promo scripts so compelling, you make news producers want to watch their own newscasts?  Looking for your creativity to get noticed, and ready for a new challenge in a top 30 market? 

Then it’s time to apply to WMAR ABC2! The traditional ways of TV marketing are dead. You know it, we know it. So join a progressive, forward thinking company that is changing with the times!  

WMAR ABC2, the E.W. Scripps owned ABC affiliate in Baltimore, MD (market #27) has an immediate opening for an experienced, news hungry preditor to join our award winning Creative Services team! If you understand how to grab an audience with compelling copy, live and breathe creative marketing, and have strong Final Cut and After Effects experience, we want to hear from you asap. 

In this full time position you will write, produce, edit and design effective daily news topical and brand image spots for both on-air and new media. You won’t just produce spots, you’ll market ideas across all platforms.  This is not an entry level position, previous experience writing news topicals is essential. 

If you are ready to take the next step in your career, and thrive on the creative process, apply today.  Applications without a link to work samples will be tossed into a dark void, never to be seen again. (Did we mention a sense of humor helps?)  

  • Write, produce, and edit daily topicals, special report promos and PSA’s.
  • Quickly recognize and defend highly promotable news topics.
  • Must be a team player who will take the initiative without supervision to improve on-air production.
  • Able to work in a fast-paced, deadline driven, and creative environment.
  • Ability to learn and adjust to new television and web technology.
  • Assist in social media promotional efforts.
  • Periodically assist in promotional events.
  • Other duties as assigned by Director of Creative Services.
  • A master of news promo copywriting, able to quickly turn topicals.
  • Minimum of two years experience as a Creative Services Writer/Producer/Editor.
  • Solid experience and knowledge of Final Cut Pro and After Effects.
  • Be able to work well under tight deadlines both independently and with groups.
  • College degree from an accredited College or University with a focus on Journalism, Design, New Media, Marketing, Television, Mass Communications, or related field.
  • Able to work a flexible schedule.
  • Valid driver’s license and good driving record.
Head here to apply:  

Friday, October 18, 2013

WABC Needs a Writer/Producer/Editor

Ever wanted to work in NYC?  For the #1 station?  Here's your chance:

WABC-TV, New York’s #1 station, seeks a staff promotion writer/producer/editor for its Creative Services Department. We need an imaginative preditor who has experience turning daily news topicals into top-notch creative.

1. Conceptualize, write and edit high-end promos for News and Programming.
2. Work alongside a team of producers to create audio/visual promotional content for on-air, online and social spaces.
3. Work in a fast-paced, deadline driven, creative environment.

1. A minimum of 7 years of work experience in broadcast television promotion.
2. In-depth knowledge of Final Cut Pro, Avid or Premiere
3. Basic After Effects or Motion skills necessary
4. Extensive experience working with news staff to take daily news stories and turn them into compelling promos
5. Experience lighting, and shooting is a plus
6. Ability to learn and adjust to new television and digital technology.
7. A professional, positive, outgoing personality who takes initiative without supervision to improve on-air and social production.

1. Conceptualize, write and edit high-end promos for News and Programming.
2. Work alongside a team of producers to create audio/visual promotional content for on-air, online and social spaces.
3. Work in a fast-paced, deadline driven, creative environment.


1. A minimum of 7 years of work experience in broadcast television promotion.
2. In-depth knowledge of Final Cut Pro, Avid or Premiere
3. Basic After Effects or Motion skills necessary
4. Extensive experience working with news staff to take daily news stories and turn them into compelling promos
5. Experience lighting, and shooting is a plus
6. Ability to learn and adjust to new television and digital technology.
7. A professional, positive, outgoing personality who takes initiative without supervision to improve on-air and social production.

For more info - go to disneycareers.com - and search for requisition id: 140240BR

Sunday, October 13, 2013

Salary Survey

I did this a long time ago - and have been asked to do it again.

Anonymously reply with as much info as you care to share about your:

1)  job title
2)  salary
3)  general location/market size 

Friday, October 11, 2013

KHOU Stands for Houston

From Houston -- here are 3 new image spots that use storytelling to sell the brand mission.

These feature actual stories from their newscast to illustrate what's important to the station and the community.  Well done spots.

Thursday, October 10, 2013

Good Day Halloween

I'm excited to share this piece of creative that came out of my department here in Sacramento.

Actually, it came out of one genius of a man - Mike Wiebe, our senior producer.

He did everything on this project -- from the script, to the drawing and animation to the scoring/sound effects.

My job was to get out of his way and let him do what he does best!

It was an overwhelming hit with the viewers.  It was something they really connected with.

I hope you enjoy!

Tuesday, October 8, 2013

AM Live

From our friends in Fresno -- here is a spot for their morning news:

ABC30 Action News | AM Live 2013 from ABC30 Creative on Vimeo.

Wednesday, September 25, 2013

Things That Waste Your Time

From WBNS, an anchor driven personality spot for their morning news:

Tuesday, September 24, 2013

Cute Promo

Not really sure what it does for the station -- but its cute at least!


Thursday, September 19, 2013

Al Jazeera America Launch

Have you seen the new launch promos for the Al Jazeera network?

Tuesday, September 17, 2013

Monday, September 16, 2013

Action News Magic Marker

VERY excited fans of the show share their love through magic marker:

Monday, September 9, 2013

Know Your Risk

Two "First Warn" weather image spots that are take offs of old education videos.  Check them out:

NBC26 Image Spots

Several spots from Green Bay... they would love your feedback:

NBC26 Image spots 2013 from NBC26 on Vimeo.

Monday, August 26, 2013

KPTV Intensity Index Weather Promo

A promo from Portland unlike any other weather spot I've seen!!!

Saturday, August 24, 2013

Multiplatform Promo

Viewers are busy.  They're ability to connect with your brand anytime and anywhere is key.

Here's a spot from WSOC that helps make that connection for viewers:

Friday, August 23, 2013

Wednesday, August 21, 2013

Good Day Back to School

A spot from our team here in Sacramento... that every parent can relate to.

Tuesday, August 20, 2013

Job Alert!

Is working at WRAL the next big step for you?

WRAL is now hiring a Promotion Writer/Producer!

You’re the right person if you write irresistible, cliché free copy, are a hands-on genius in an edit bay and can graphically kick your spots to the next level.  Making magic with the camera and knowing how to move people from TV to web to social to mobile and back to TV moves your resume to the top of the pile.  At WRAL, you’ll topically promote our top rated News on TV, web and social. You conceptualize and produce high impact special report promotion, proof of performance image, news specials, documentaries from our standalone doc unit, station events and other marketing as assigned.  You’ll also contribute to station community efforts.  We’ll support you with an outstanding team of designers.  We have all the best tools in house: seven HD Final Cut Pro edit suites, Adobe Creative Cloud, Canon 5D production gear, slider, dolly, and jib.  We work in one of the most beautiful television stations in America. 

Meshing with our standout team is as important as your skills. We have extraordinary expectations of each other. We go for excellence in everything we do, but we also fail trying sometimes. We pick each other up, dust off and go at it again. We’re locally-owned by Capitol Broadcasting Company, a pioneering, stable, community advocate, do the right thing company that offers some of the best benefits in the business.

A minimum of three years’ experience in TV promotion, production and/or news; hands on writer, editor, and videographer.  Must be able to edit on non-linear system (preferably Final Cut Pro).  Experience with After Effects, Photoshop, or other graphic related program is preferred.  Exceptional initiative and personality to stay calm in the face of deadlines necessary as well as the ability to execute multiple projects at once.

A DVD or online demo reel is REQUIRED for consideration.   All candidates must apply online at www.cbc-raleigh.com.  DVDs should be sent to CBC Human Resources, PO Box 12800, Raleigh, NC  27605.  Please include position number 13086 and title with DVD. 

WRAL Life Lived Fully

A nice pace and feel from this WRAL spot:

Saturday, August 17, 2013

WDRB Sports Spots

From Louisville - a reality show concept drives this series of spots:

Wednesday, August 14, 2013

San Francisco Morning News

A couple of spots from the NBC station in the Bay Area... beautiful place.

Wednesday, August 7, 2013


Multi-Platform Promotion Writer/Producer

Burning desire to WIN? Polished promo reel? Hearst Television, one of the premier broadcast companies in the country has an opening for Promotion Writer/Producer at KHBS/KHOG-TV, ABC 40/29 in Fort Smith/Fayetteville, AR. Ideal candidate will be skilled at branding, marketing and promotion in today’s and tomorrow’s multi-platform visual communications.

We are hunting for a highly competitive producer with the desire to develop and execute great ideas. This is not an entry level position. From news image to digital platform branding and everything in between, experienced applicants will need to show us they’re skilled at writing, shooting, design and editing of original marketing.

Situated among the Ozark Mountains, the Fort Smith/Fayetteville, Arkansas area is surrounded by the natural beauty of the great outdoors. Work-life harmony also includes cool lakes and rivers, a world-renowned art museum, state of the art performing arts centers, rich American history and a vibrant nightlife.

We like to have fun and we have a lot to advance. If you are motivated to succeed and ready to take your life’s work to new levels then Arkansas will be a “Natural” fit for you. The position is located in Rogers, Arkansas.

You must have strong writing, shooting and editing skills, be a self-starter with big ideas and excel at graphic design production, including animation skills are preferred

To Apply:

Please forward your résumé and a link to a demo reel of work to:

Ken Bauer
Creative Services Director
2809 Ajax Avenue, Suite 200
Rogers, AR 72758 kbauer@hearst.com

Tuesday, August 6, 2013

Apple Facetime

Not a promo - but a great example of storytelling.

In the very brief clips - you get what's happening in the scene and connect -- because its familiar. 

Monday, August 5, 2013

Artist Needed in Sacramento (And you get to work with me!!)

Smart?  Talented?  A little “off-center”?  Read on!

1331Creative, the marketing team at KOVR/KMAX in Sacramento, CA is looking for a highly creative artist to join our award-winning group.

This CBS-owned duopoly is not your typical(boring) TV station.  Nope.  We have fun.  We take chances.  We even make a few misatkes. 

We do it all in the spirit of creativity.  Our goal is to produce smart work, exceed client/viewer expectations and have a blast doing it.

This position will work on high-end projects with the station’s commercial production team as well as the promotion and art peeps. 

We’re a little weird.  A lot geeky.  And we love to laugh… often.

Sounds like your kind of place?  Before you march into your boss’s office and quit… here’s what we need from you:

  • A killer reel! (you’d be surprised how many resumes we get without a reel… we need to see what you can do!)
  • Expert knowledge of After Effects, Photoshop, Illustrator, Final Cut Pro and Star Wars
  • A passion for producing motion graphics that break through the clutter
  • You MUST be a team player who enjoys collaborating and brainstorming while discussing Sharknado
  • C4D & compositing experience bumps you to the top of the list
  • Ability to shoot video and still photography along with experience directing talent is a huge plus
  • Sharp attention to detail and accuracy;  ability to make tight deadlines
  • Agency or post house experience preferred

Head to CBSSacramento.com for more details.  It's a great place to work... in a great place to live.  

**Note:  Star Wars knowledge can be substituted with SNL knowledge, if you want to really get in good with me.  :)  

Friday, August 2, 2013

KNBC Investigative Image

Interesting integration of social media comments from viewers in a spot promoting their investigative work.

Tuesday, July 30, 2013

It's got to be LIVE!

I love spots that are simple.  After watching this spot - you just "get it."

Kudos to KABC in LA for taking something mundane and boring... and making it relateable.

Monday, July 29, 2013

High School Football

A simple, understated sell... focusing on one player. 

I really like how they told a story -- and really helped the viewer connect.

Wednesday, July 24, 2013

Sponsored Promos

Check out these promos.  It's a "Make the Switch" campaign. 

They teamed up with Pepsi - who is also doing a switch campaign. 

Question is - what do you think?  Does having a sponsor tie-in work?  Is it strong enough in these spots?  Does it cheapen or confuse the news image message?

Tuesday, July 23, 2013

See the Possible

New image spots out of Cleveland -- with some cool visuals:

Monday, July 22, 2013

"We Gotta Get Out of Here!"

Great commercial that features a few newscast teases.

Tuesday, July 16, 2013


From my buddy Randal in Oklahoma City:

KOCO 5 has an opening for a full-time Writer/Producer/Editor. 

This job is all about producing station image promotion that gets noticed in a competitive market and advances our brand.  If you want to work with people who share your passion, we want to hear from you.

Work samples must demonstrate strong writing and producing skills, with a clean, compelling and consistent visual and graphic aesthetic. 

Send resume and promo samples to Randal Gage, Creative Services Director, KOCO-TV 5, 1300 E Britton Rd, Oklahoma City, OK 73131 or email materials to kocopromos@hearst.com. No phone calls please. Full details and application information on KOCO.com.

Feedback Requested

Christopher from WBOC-TV in Salisbury, MD would appreciate some feedback on his spot.

Keep in mind - this is a smaller market - so feel free to offer your thoughts, advice and constructive criticism.

Covering Delmarva Revised from Chris DeMondo on Vimeo.

Friday, July 12, 2013

Thursday, July 11, 2013

Nice Work!

Well done topical from WRAL -- great use of a waterproof GoPro and great sound design.

Thursday, July 4, 2013

Station Sued Over Promo

This promo makes it look like Milwaukee has a bad cop on the streets.

Now, the police officer is suing.  Watch the promo - and then read what was really going on.

Cleverly written around the facts... the truth is the station allegedly knew he had done nothing wrong.  According to details  - the cop was called to the scene where a man had busted out a window of a taxi cab.

The driver wanted $300 for damages - so the cop went to the ATM to get the cash for the cabbie.

The officer was cleared of any wrongdoing - TWO MONTHS BEFORE this investigation "months in the making" was aired.

Ouch.  Thoughts?

New Image From The Big Apple

From WNBC:

From WABC:

Monday, July 1, 2013

Promax Award Winning!

It was great being in Vegas last week with the best minds in promotion. 

Our team was honored with a Promax Gold and a bronze.  Here is the spot we won gold for (bragging a little!):

Thursday, June 6, 2013

Tuesday, June 4, 2013

Calling Out the Competition

In Houston, the local NBC station tweeted out a photo of a traffic accident.

Problem is, the photo was of coverage from the competition, KTRK.

Check out the article below - which features the tweets... and a promo the KTRK folks put together.


Monday, June 3, 2013

Don't Fall for Breaking News

Now here is a spot you probably haven't seen before.
A promo that takes on something every newscast in America hangs their hats on... breaking news.

What do you think? Does this help set this station apart? Does it go too far?

I'd love everyone's opinion on this one!


Thursday, May 16, 2013

Wednesday, May 8, 2013

Boston Strong

How can a television station respond after tragedy?

Following the Boston bombings - my colleagues in Boston had to go to work the next day and ask themselves that question.  Some had ran in the race -- and this was very emotional for them.

WBZ put together the following spots that highlighted their connection to the community -- and gave viewers a glimmer of hope at a time their community was heartbroken. 

Monday, May 6, 2013

Google: Here's to the Moms

This brand is really connecting with their customers... showing how their product enhances and interacts with their customers.

Love it.

Saturday, May 4, 2013

Portland Promos

Here are three spots from stations in Portland:

Monday, April 29, 2013

Are We LinkedIn?

One of the best parts of doing this blog is connecting with producers, managers, editors, artists.

I'm often looking for something to blog so feel free to email me at donsjr@hotmail.com

And if you'd like -- connect with me on LinkedIn.


Thursday, April 25, 2013

Geo-Targeting Spots

Smart idea from St. Louis -- KMOV created these spots specific to certain regions.

They're airing via the cable company - which can target spots to specific neighborhoods.

Great idea.  I'd be curious what other great cable ideas people have out there.  Care to share?

11Alive Together

11Alive in Atlanta has just launched this new spot featuring Andrew Young - the former Mayor of Atlanta, who was a leader in civil rights. He was a very close friend of Dr. Martin Luther King Jr. and was with him at the time of his death.

The producer told me:  "The focus with this relaunch campaign is to identify with the core of audience of Atlanta. Rather than show our anchors; or talk about ourselves, we wanted to acknowledge the people of Atlanta are what matter most, and it is their stories of hope that make Atlanta what it is."

11Alive Together: Andrew Young from J.R. VanWassenhove on Vimeo.

Up and Ready

From WKYC:

Wednesday, April 10, 2013

Thursday, April 4, 2013

Weather Porn?

Watch this spot that features a woman listening to a weather forecast.

Now maybe I'm nuts - but she seems "REALLY" into what she's hearing... if you get what I'm saying.

This brings new meaning to "Weather HOTline"

Friday, March 29, 2013

Rollin' with Drolen

A fun spot out of Dallas. Their traffic reporter is named Whitney Drolen -- so the folks at KTVT teamed up with Stephen Arnold Music to create this catchy tune.  

To be honest, I'd watch this woman read a phone book. 

Phonin' with Drolen.  I like the sound of that.

Great job David and the team -- this will definitely help viewers remember her quickly.  Very memorable.

Thursday, March 28, 2013

The Slap!

Saw this promo from Tampa on FTVLive(now free!) Apparently - the promo dept is trying to decide if they should run it or not. My take? Run it! It gives their investigative reporter a spark of personality that no one else has. Its memorable in the often forgettable world of local tv news.

Monday, March 25, 2013

Court Block

Here is Sacramento, we've started using the cast of our popular "Good Day Sacramento" show - to promote the rest of the day's lineup. We had fun with a few Judge Judy clips here.

Watching This... Could Kill You

Sunday, March 24, 2013

WFAA "Kind Words"

Here is the version of this spot that actually aired. This one has a funnier end.

News 8 Daybreak - "Kind Words" from Monicayh on Vimeo.

Tuesday, March 19, 2013

Dallas Does Things BIG

UPDATE: I jumped the gun posting the spot yesterday. Here is the final version, in which they fixed the "Everynight" issue. From our friends in Dallas -- who always come up with cool visuals -- this spot is big... over the top... and unlike anything you've seen before in a local news promo.

Saturday, March 16, 2013

Friday, March 15, 2013

WFAA "Count On Ron"

More humorous spots from WFAA for their morning man Ron Corning.  Some of these venture into some uncharted territory for news promos... I'm curious how they play to the audience.

WFAA The Talk from ryan beals on Vimeo.

WFAA Kind Words from ryan beals on Vimeo.

WFAA Dairy 15 from ryan beals on Vimeo.

News 8 Daybreak - "Babysitter" from Monicayh on Vimeo.

Wednesday, March 13, 2013


Is your newscast starting to look more like this?

This is pretty funny...

Sunday, March 10, 2013

Why Is Morning News Mostly the Same?

A couple of spots from Philly that look to separate themselves from boring morning news:

Eye Opener Image "Peter Cheeseman" 2x:20 from chris schaefer on Vimeo.

Wednesday, March 6, 2013

Ellen is On the Move

From KING 5 in Seattle - I'm not sure who shot the footage of Ellen -- but it makes for a fun spot!

Monday, March 4, 2013


From our friend Paul Greeley:

Every Monday on TVNEWSCHECK.COM, I’ll be writing a weekly column called, Market Share. The column will focus on local TV news marketing and I’m hoping it’ll be a must read for those involved in local TV news and its marketing.
Check out this week’s article here:
Viewers testify to WFTV’s News Prowess
Each week, Market Share will focus on the challenges and successes local TV stations experience in their markets. You’ll see links to marketing examples from stations around the country representing markets large and small.
You’ll hear from local TV station executives and writer/producers about the competitive situation they face in their market and how the creative they made is designed to   influence viewers,  change their perspective.
The articles will be honest and positive, with thoughtful analysis and insight.
I encourage you to use the comment section to add your thoughts about the work profiled or to suggest ideas for future articles.
If there’s something you’d like to share that’s going on at your station or in your market, I’d like to hear about it. We’re looking for success stories, creative campaigns, new techniques in advertising and marketing campaigns designed to recruit new viewers to your news. Whatever you can and want to share.
If you’ve got any questions, please contact me.
Paul Greeley

Friday, March 1, 2013

Team 6 Investigators

Reporter on the phone.  Check.

Reporter pointing at things.  Check.

Reporter crossing arms.  Check.

What... was the smoke machine broken that day?

Have we not moved past this yet?


Sunday, February 24, 2013

Friday, February 22, 2013

Saturday, February 16, 2013

March Madness

From Louisville -- my buddy Paul put together this promo with some fantastic effects:

Thursday, February 14, 2013

CBS11 Image: Doug Dunbar

Another in a series of spots out of Dallas.  Well done and visually striking.

Tuesday, February 12, 2013

Friday, February 8, 2013

Iron Mike Exclusive

Mike Tyson interview... some great, tough questions from the reporter:

Mike Tyson Exclusive from WTHR Creative on Vimeo.

Thursday, February 7, 2013

3-2-1... Look natural!

UPDATE:  YES!  They have a new ID online marked revised.  This one has two shots.

But his head movement is still pretty bad.  My favorite part?  It appears they have their logo dancing around a bit onscreen to maybe distract you from his head?  :)

Sunrise Winter ID Revise HID2392 from WAVE 3 News on Vimeo.

In this morning news ID from WAVE3 in Louisville -- pay attention to the the guy in the stripped yellow tie.

No smile... and awkward head movements that look like he may be signaling someone that he's been kidnapped and forced to be in this.

It is a morning show.  Shouldn't you pretend to be likeable?  

Sunrise Winter Id from WAVE 3 News on Vimeo.

KING 5: Time Well Spent

Tuesday, February 5, 2013

Spot the Logo

WTOL in Toledo tried something different with their Super Bowl promo.  They encouraged viewers to find all the logos in their spot and interact online. 

Here is the spot:

Here is a spot that highlights all the logos:

Monday, February 4, 2013

FTVLive Now Free!

For any of you who follow the ins and outs of the TV news business, this will come as good news.

FTVLive, an industry insider website, has gone from being a pay website to being absolutely free.

Now, IDOPROMOZ has always been free.  Because I care about you.  (And I've yet to figure out how to get anyone to pay for it!)

But I digress.

Check out the newly free FTVLive at:


More Super Bowl Image Spots

Sunday, February 3, 2013

Superbowl Commercials: The Promo Edition

Here are a few spots I've found online that premiered during the Super Bowl.  This is always a big chance for stations to connect with viewers, relaunch a brand, etc

Comment below with your favorite or a link to your own spot.

Friday, February 1, 2013

TV38 Launch Spots

More goodness from Boston.  These are a few years old - but I still hate how good they are.

Simple.  Clever. 

Check them out.

TV38 Launch 10sa from Evan Berenson on Vimeo.

Friday, January 25, 2013


UPDATE:  Here are some of my favorite pieces of the campaign -- show IDs.

WBZ's sister station had a mascot of sorts a few years back named Blockhead.  They used him to promote their syndicated programming. 

Here are some spots that were just posted online that help introduce the character.  You can search "Blockhead" on this site to find a few more spots from back then.

Absolutely a great campaign.

Tuesday, January 22, 2013

Holy Shit I Want To Go Back to Bed!

From Miami, a couple of examples of a "pop-ical" -- part POP of the morning news and part topical push to the next day. 

Sold with a "If you didn't watch - here's what you missed" approach. 

Problem is -- who really wants to wake up to THIS??? 

Monday, January 21, 2013

Fox59 Twitter

A nice set of spots that showcase the anchors posting interesting content to Twitter.  

WUSA Image "This Is Home"

A reader sent along this spot from WUSA in DC:

Friday, January 18, 2013

New Graphics Image

Well, I've never seen this before.  A promo dedicated to telling people the station is getting new graphics. 

Actually,  their point is solid.   They're saying their old graphics sucked and their new ones are better.  Clear.  Clean.  Easy to digest.

What do you think?  Do viewers care?  Is a promo the right forum for this or should the newscast handle it?

Take a look from WUSA in DC.

WUSA 9 New Graphics Package Explainer from Ray Houghton on Vimeo.

Tuesday, January 15, 2013

KY3 Hologram

From Springfield, MO -- a spot featuring holographic weather talent!

Wednesday, January 9, 2013

Monday, January 7, 2013

WAVE3 Image

More from WAVE3 -- we had some of their spots on IDOPROMOZ a few weeks ago.

These are way too gritty for my taste.  Is this what the Louisville market responds to?

Breaking News As It Happens from WAVE 3 News on Vimeo.

Working For You - White from WAVE 3 News on Vimeo.

Sunday, January 6, 2013

Wednesday, January 2, 2013

Fox 40: Life is Wonderful

A well done year ender spot from our competition here in Sacramento.

I love the writing and visuals.   The voice sells it well. 

KTXL FOX40 - LIfe Is Wonderful :60 from KTXL/FOX40 on Vimeo.

WABC Jimmy Kimmel is Moving