Friday, August 2, 2013

KNBC Investigative Image

Interesting integration of social media comments from viewers in a spot promoting their investigative work.

Tuesday, July 30, 2013

It's got to be LIVE!

I love spots that are simple.  After watching this spot - you just "get it."

Kudos to KABC in LA for taking something mundane and boring... and making it relateable.

Monday, July 29, 2013

High School Football

A simple, understated sell... focusing on one player. 

I really like how they told a story -- and really helped the viewer connect.