Saturday, July 28, 2012

Watch this speech!!!

If you weren't lucky enough to be in Vegas for Promax -- here is your chance to see the best presentation that week.

Graeme Newell walks you through the "360 News Brand" and it really gets you thinking.

This weekend, take an hour and watch this. And then comment about your own station's situation.
"The 360 News Brand" Graeme Newell's Promax/BDA Conference Presentation Speech from Graeme Newell on Vimeo.

Friday, July 27, 2012

WBZ Summer Image

"The Hill"

A new spot debuting in the Olympics for the NBC station in Nashville:

KING 5 Olympic Coverage

Eagles Soar

For any of you who have ever worked with athletes - they're not always the best on camera. 

Michael Jordan was rare...even beyond his basketball skills. He was a born pitchman.

So I was pleasantly surprised to see this spot from Philly -- where the three athletes show some real personality.  Kudos to the director as well... it ain't easy!

Have you had any athlete spots that were great on paper --but butchered by the "star" athletes?

Thursday, July 26, 2012

Dying to Bring You the News

One of the first images in this spot is something I've never seen in a news promo.

A dying man.

Yep, as "broll" for a news promo.

Now, I don't know the entire story -- maybe this guy is just fine -- but really? 

That man has a family that has to watch that every time you air it. 

Using this shot is just tasteless in my book.

Tuesday, July 24, 2012

Our Doppler Can Beat Up Your Doppler

Ever wonder if a live look at doppler is the same as live doppler?


Yeah, me neither.

I guess this spot is making its point -- but it just seems a little inside baseball/"GM called and wanted a doppler promo" to me. 

Do viewers connect with this?

KABC Mornings

Nice, clean spots from LA:

Monday, July 23, 2012

NBC San Francisco: We Investigate

Some beautifully shot spots out of the Bay Area... featuring my friend, investigator Stephen Stock! 

I'm not sure how they found places where white was so predominant in the background - but it makes for a slick look. 

JOB ALERT: WRAL/Senior Producer

Want to work for a great boss at a great station?  Here's your chance:

Aren’t you ready to work at a great station with a reputation for innovation where your fearlessness will be appreciated? You have big ideas for this new media world and you wouldn’t dream of writing cliché ridden promospeak. You still believe in great local news and know how to sell it. You’re that do-it-all, hands-on producer ready for your big moment. This is it. The best “next step” TV job on the market.

You produce smashing spots in record time, make magic with the camera, design and animate your own graphics or direct a designer to expand your vision.

We’re looking for a Senior Promotion Producer to lead the day-to-day news promotion effort on TV, web and mobile, serve as chief liaison with the News department to choose, plot and promote special reports, produce daily news spots and other marketing as assigned, work with the On-Air Promotion Manager and Creative Director on strategy and tactics.  

Many people in the industry call WRAL the best local station in America. We’re humbled by and committed to that assertion. We’re an award winning, collaborative, high expectation station, deeply rooted in the community. We’re locally owned by Capitol Broadcasting Company in Raleigh, NC.

A DVD or online demo reel is REQUIRED for consideration. Bonus points for an online demo reel.  All candidates must apply online at  DVDs should be sent to CBC Human Resources, PO Box 12800, Raleigh, NC  27605.

IMPORTANT: A minimum of five years television promotion experience with a heavy emphasis on News required.
The successful candidate must be a hands on producer, writer, videographer, and editor and have strong examples of using social media for audience engagement. Experience with multiplatform producing, integrated marketing using web and mobile desired. Strong writing skills are mandatory; experience with Final Cut Pro, AfterEffects, Photoshop, and Motion software preferred.