Tuesday, April 28, 2015

WFAA Mornings

WFAA has done a ton of spots for their morning "IAMUP" campaign.  Here are two more:

WFAA Daybreak 2 30 second spots from Steve Franko on Vimeo.

Monday, April 27, 2015

WTVO Weathercaster Leaving Mornings

WTVO in Illinois ran an interesting campaign to create buzz surrounding their chief meteorologist's move to the evenings.

Here's what they told me:  "Our chief meteorologist was working in the mornings, and will be moving to the evening shift starting this week.  The first video ran the week before her last morning show, and was designed to create buzz and get people talking about her by being vague.  The second video ran Friday-Sunday, and the third spot started running Sunday evening to coincide with her first night shift."