Friday, August 24, 2012

War Zone

Check out this spot from KMOV in St. Louis... all soundbites, no announcer VO.

WGN Morning News

Anchors are usually good at two things -- looking good and reading a teleprompter.

Past that -- it really depends on the anchor.

But the talent at WGN in Chicago seems to have a flair for making fun promos.

Here are two the anchors themselves produced in the past, that they sent for everyone to enjoy.

 Something fun for a Friday!

Wednesday, August 22, 2012

Our West Michigan

I used to love doing interview spots.  Then I hated it.

Anchors usually sound scripted, even when they're not.

But these spots out of Michigan have a nice, real feel to them.  Some are better than others -- but on a whole, they did a nice job.

My one criticism?  Shooting outside makes some of the talent look terrible.  They're squinting.  The style is especially unflattering to the women anchors.

Monday, August 20, 2012

KING 5 "True Stories"

Another in a series of spots from KING 5 in Seattle.

Nicely done spots that make a personal connection with viewers.  What do you think?