Wednesday, December 21, 2011

ABC News: See the Whole Picture

This is the new campaign from ABC News. 

They talk about making things clear - and I wonder if all the fast cutting works against that message.  But its not terrible.

What I do feel bad about is that large group shot of the ABC News team - which includes Christiane Amanpour - who just left ABC.  I hope they shot a version without her!  :)

Tuesday, December 20, 2011

Quit While You're Ahead?

Some of these WFAA spots have been fantastic.  Great at getting his name out there.  I hear the ratings have improved.

But spots like this one seem like "the ideas that should have been left alone."  I'm not sure its creating a fun relationship between Ron Corning and his co-anchor.  In fact, it makes him seem more annoying and only helps highlight the fakeness that is local tv news.   She's irked by him - but puts on a nice, big, fake smile once the cameras turn back on.