Saturday, April 18, 2009

Great Spots!

Here are some nicely done spots from WTVF, Newschannel 5 in Nashville.

See how they listened to their soundbites and came up with a creative visual approach:

This is what they had to say about it:

Now this is a tease! The investigation did pay it off. We caught several McDonald's restaurants hiring convicted sex offenders.

Here's another really teasy spot:

And another nice visual spot:

And lastly - a great promo. Wait til the end for the best bite ever on a story that's been done... this puts it over the top and makes me want to watch!!

Wednesday, April 15, 2009

I'd Watch That!

Check out this sweeps promo from KCTV in Kansas City:

I'd love to know how they got that shot. Nice spot

Sunday, April 12, 2009

Getting You to Watch

Getting You to Watch is a behind-the-scenes look at Paul Greeley's career in marketing and advertising local TV news.

First at an ad agency that specializes in media marketing, then at several TV stations around the country. You can read the first three installments here