Saturday, September 20, 2008

Friday, September 19, 2008

Promo Guy Promoted to News Director

This doesn't happen very often - but the Marketing Director has been named News Director at Raycom Media's WTVR in Richmond.

Bill Anderson will take the reins and the news department is getting a great guy. I worked with Bill as a promo producer at KHOU in Houston several years ago.

Bill has a background in news and is a terrific marketing guy. A great producer when I knew him - I'm glad to see he's returning to his news roots. He served as interim ND a couple of years ago and this time - he got the main gig.

Just imagine having a news director who understands marketing inside and out! Any television station should be so lucky.

Congrats Bill!!!


Here is another spot from WBBM. On September 22, they go HD from their new broadcast facility -- a streetside studio.

I like the first copy point that comes in "BIG" -- it lands in the middle of the street.

But the other two... hmmm... seem just tacked on. And "BIG SURPRISES"??? That makes me roll my eyes. I'm sure this spot is part of a larger campaign - so this may make sense with other spots that explain things better.

Check it out:

Hurricane Ike POP from KHOU

Here is a great POP from my friends at KHOU in Houston. Ike has caused all kinds of trouble down there - I feel for all my family and friends there.

Thursday, September 18, 2008

Friday Night Lights Promo

Lots of money was sunk into this. Talent spent their time on a special set shooting their parts. But the people who made the spot forgot to ask what the show was about.


You could argue that the song and setting show off the small town aspect of the show... but the promo makes it seem like some sort of magical/mysterious/spooky kind of show.

Off the mark... plain and simple.


I don't know if I should ruin it for you... but I don't think this spot is a joke. They are dead serious.

Wednesday, September 17, 2008

CBS Hits the Roof

Well here's something none of us will ever have the budget to do. CBS has painted an ad for "The Amazing Race" on three buildings near LAX in Los Angeles. Hoping to stand out from the crowd - these rooftop billboards are pretty eyecatching for those just finishing up their free peanuts.

From Variety:

"We're right on an active approach path," said CBS marketing topper George Schweitzer. "So we've gotten plenty of reports from people who have seen it. It organically fit 'The Amazing Race,' and we thought it would be a fun thing to do."

Tuesday, September 16, 2008

My New Favorite Spot

From TXA in Dallas - here is a great promo for their afternoon block of comedies.

If you've seen Jibjab - you'll recognize the effect. I think I like this so much because I wanted to do a spot like this back a few years ago. Never got around to it - so I guess this will have to do.

Monday, September 15, 2008

I love it.

Check out this promo - which basically borrows from the WCCO spots and countless others. But its not from a television station - its from a local Orlando high school!

And its better than most promos out there these days! Great job to the kids at Colonial High.

KTVT's New Music Promo

This is from KTVT in Dallas... who always do good work. Still not sold on jingles(ironic since I have 2 on my freakin' resume reel!) and wonder if this works to help connect viewers to your people. Not a "watch for this reason or that reason" kinda spot. Thoughts?

Newsblues for FREE!!!

Right now, Newsblues - a popular website for tv news gossip and fact - is on vacation until September 28.

So they've opened up the archives until then for FREE. Check it out. They have a terrific search tool and you can check out their extensive archives. Filled with insider info on stations and commentary by the site's author(sometimes on target, sometimes unfair)... its well worth a read.

And the price is right. FREE until September 28.