Thursday, July 9, 2015

WCVB Job Alert

A great job for the right person:

Job Description

WCVB-Hearst Television's flagship ABC affiliate in Boston, MA-is seeking an Assistant Creative Services Director. The qualified candidate is both creative and strategic-able to execute messaging that breaks apart from the pack while moving the WCVB brand forward. We're looking for someone with the experience to help lead a team of talented producers, editors, and artists. The Assistant Creative Services Director will be responsible for on-air, off-air, and digital promotion. This is an opportunity to work for Boston's top-rated station and a premiere local broadcaster; WCVB is the 2014 recipient of the national Edward R. Murrow award for overall excellence and the 2015 recipient of the national award for best newscast. This is also an opportunity to work in a premiere city; Boston is a top-10 Nielsen market serving more than 2.4 million TV homes. If you aspire to grow as a marketing executive by gaining experience in a fast paced and competitive environment, apply today.
Job Responsibilities
  • Work closely with the Creative Services Director, serving as a station brand ambassador.
  • Identify and implement strategies for increasing WCVB brand awareness and resonanc
  • Execute on-point television and digital promotion for WCVB and multi-cast MeTV
  • Supervise creative team in brand, image and topical promotion.

Required Skills

  • Creative writing and conceptualization; able to craft compelling messages based on station
  • Non-linear editing required, Adobe Creative Suite experience preferred.
Required Education
  • College degree preferred.

Required Experience

  • A minimum of 5 years in station marketing/promotion/brand management.
  • Executing brand message across all media platforms  

Wednesday, July 8, 2015

Nashville Mornings

Two new spots out of Nashville inspired by WFAA's "I Am Up" campaign:

Monday, July 6, 2015

It's pronounced Gasia Mikaelian - Duh!

What do you do when you have an anchor with a name that's hard to pronounce?

You use it to your advantage!

Here is a spot out of San Francisco.   Gasia Mikaelian has been in the market for 10 years and is moving to the mornings.

The station used their popular traffic anchor to re-introduce her to viewers.  They also used social media to great benefit.

Social Media Video: