Saturday, April 5, 2008

PromOscars: Sweeps Promotion

Next up in the prestigious PromOscar Awards:

Sweeps Promotion

Pick your favorite and share your comments below!

KHOU: Smoke Detector

KXAS: Credit

NBC17: Memory

WFAA: Stress

WKYC: Strip Search

WNBC: Armed Robbery

KCBS: Turbulence

Friday, April 4, 2008

PromOscar: Call for Entries

I'm working on the next category of the prestigious PromOscar Awards.

I'm looking for sweeps/special promotion. I have some good ones - but don't have enough to do a contest yet. These kinds of spots are harder to find on Youtube.

If you have a great sweeps spot or special segment promo - something that's a fairly quick turn... let me know.

I look forward to hearing from you all!

Thursday, April 3, 2008

Great Sweeps Spot

Watch this spot and think about when was the last time you went the extra mile on a sweeps promo.

Are you shooting for your spots? Are you developing concepts?

This is a great example of what we can do - if we take the time to do it. Check out this identity theft promo from KXAS in Dallas:

Wednesday, April 2, 2008

Classic WCCO Spot

Very funny spot - if you haven't seen it already. This is a slightly different version I'd never seen before:

Tuesday, April 1, 2008

Book Report: Marketing Outrageously

At first glance, I would never have read this book. The cover says its about:

How to Increase Your Revenue by Staggering Amounts!

Yuck. A sales book? Sure its about marketing - but how much of it could I apply to what I do?

Well... after devouring this book in a few days, I'm here to tell you:


Jon Spoelstra is a former general manager for various sports teams, including the Portland Trailblazers. In the book, he shares many tales of rethinking general marketing strategies. His goal was to increase sales. Ours is to increase ratings. Nearly every story, cleverly told in an easy-to-read format, has something us promotions people can use.

I even walked away from the book with a new, better understanding of sales and how my job can and should devise new revenue opportunities for my station.

- He has an interesting theory about reach and frequency(it has me wanting to try a radical approach to primetime promotion)
- He has some interesting theories on print advertising - ones I never believed in, until I read his book
- He has some great stories on companies that set themselves apart from the competition in ways that were risky... but paid off big

I've just ordered his other book, Ice to the Eskimos. I'll let you know how that is when I'm done.

Thanks to Drew for suggesting this book. Read it. It will open up your mind and make you a better marketer.

Monday, March 31, 2008

Have You Voted Yet?

Looks like WBNS is running away with the PromOscar awards!

If you haven't voted yet - please do so. Also - share your thoughts on the spots with us all. Even if its a quick wrapup of why you chose your favorite spot - it always helps to hear what others in our biz think.