Friday, April 27, 2012

3 On Your Side Testimonial

From KYW in Philly, a testimonial spot for their brand:

The Rise and Shine Rap

WTVD in Raleigh-Durham produced this -- originally as a social media play.  The response from viewers was positive - so they turned it into a :60 on-air spot.

I applaud them for trying something different.  This is well shot and edited. And the song is catchy! 

Wednesday, April 25, 2012

How's Your Sweeps Shaping Up?

With the May book starting tomorrow - I've put up a new poll to the side.

How's everyone looking? Which network has the best stuff?

Care to share any of your sweet sweeps stories? :)

Design Director Desired in Dayton

POSITION: WDTN/WBDT-TV Design Director JOB SUMMARY: Oversee every phase of graphic design for WDTN/WBDT-TV. This includes day-to-day administration of the identity and look of our station brand. Design news and station animations that coincide with the look of the on-air product. Assist in graphic design for multiple levels of Design any print collateral needed for newspaper, magazine or event program pieces. TYPICAL DUTIES: Conceptualize and create all on-air graphics for news department. Work with promotion department in developing animations and promos that coincide with station brand. Assist with commercial production with any animations or graphics needed for potential clients. Assist with WDTN/WBDT-TV station tent for events that we are a media partner. Conceptualize, create, and assist sales department for any potential sales collateral. Create and produce any print pieces for newspaper, magazine or program pieces. Create and produce any web graphics for Oversees all station photography for talent, staff, and other projects. QUALIFICATIONS: Minimum of three years of experience in television graphic design Advanced Photoshop, AfterEffects, and Illustrator experience required. Self-starter able to complete projects at a high quality level in a timely manner. Must be able to work on various projects simultaneously and to deliver finished projects on deadline. Must have highly effective communications skills. Must be highly organized. Animation, LightWave, DEKO, non-linear editing, and strong technical knowledge. STANDARD OF PERFORMANCE: Performance will be evaluated by the Creative Services Director. Email or mail your resume, DVD reel and online portfolio to: Steve Bailey Creative Services Director WDTN-TV 4595 S. Dixie Drive Dayton, OH 45439

Tuesday, April 24, 2012

Pump Jumping

The producer of this spot would love your feedback. No music, no announce, just some text to flesh out the message of the promo. I think he really demonstrated the problem -- with one simple soundbite. Check it out.