Friday, December 2, 2011

Another Cool Effect

This spot won a Silver for Best Editing at this year's PROMAX Sports Media Marketing Awards

Cool Effects

This spot is from 2008 but it was just uploaded to Youtube. 

Thursday, December 1, 2011

KABC Promos

This reel from LA has a couple of things we've seen before - along with a bunch of new stuff. 


Wednesday, November 30, 2011

Chevy Runs Deep

One of my favorite forms of advertising is a commercial that tells a story.  It allows the spot to evoke emotion and play out the drama - beginning, middle and satisfying end.

This long-form spot from Chevy has great little nuances to it that just work.  It chronicles a son who goes on a search for his dad's long-lost Impala.