Saturday, February 6, 2010


The helicopter wars... just went green.

The promo is preceded by an obnoxious/great ad for a bail bondsman.

Friday, February 5, 2010

KCTV Snow Day 3

A new version of the snow day series. The producer says:

We needed to come up with a third part to the snow day series to air in the superbowl, and this seemed like a natural evolution of the story.

Thursday, February 4, 2010


From KCTV in Kansas City -- check out this set of winter weather spots:


A couple of interesting spots from KCTV in Kansas City.

The producer writes:

Yeah, another promo where i didn't have a lick of video. Well, that's if you consider that I can't exactly use video of a police detective walking into and out of his cubicle. So, again, I have to find a way to make promo magic. Ok, this might not exactly be a magical spot. But I got it done in time. That's something, right?

Ah, don't you love making promos for stories where you have video, but you're not allowed to use it for the promo? Yeah, this was one of those. I originally had video of an 'almost victim' off the top, but was told I couldn't use it since he didn't finish up the scam, if you know what I mean. He wasn't a victim yet, but he almost was. Not good enough for this promo. So, he was out and I was tasked with starting from scratch on this promo. After a few minutes of head scratching, I gave up and went with kinetic text. But, hey, kinetic text works for anything where you don't have video. This is a very quick and dirty take on kinetic text, though. Don't judge me.

Wednesday, February 3, 2010

When You Need to Know...

New spots from NBC 2 in Florida.  

What's In Your Favorites?

Everyday - each of us has those :must read" websites we check out consistently.

What are yours?

A few of mine:
(my daily fix of entertainment news)
(my favorite news industry website)
(don't judge me!  they are the "it" website when it comes to celebrity news) 
(easy place to see many stories at once)
(I goto this site to look for stories to pitch in the afternoon meeting.  Customizable with local news.)
(The wonderful Kate Bacon updates this site with who's who and what jobs are being filled)
(cool site that writes about branding)
(the Influential Marketing Blog -- some great articles)

Share with the rest of us... what keeps your day going?