Friday, November 11, 2011

Think You're Creative?

Next time you get jazzed about that 4 frame dissolve or sweet 3-D animation... remember what we do isn't so special.  THIS... is cool:

Wednesday, November 9, 2011

More Ron.

UPDATE:  For those of us curious if these spots are working or not -- comes an article from Uncle Barky,  a Dallas TV blogger.  
Here's a quote from the article:  

"WFAA8 is closing in on second-place NBC5 and no longer runs all that far behind reigning champ Fox4 in the 6 to 7 a.m. ratings."

The full article can be found here:

WFAA does it again with the latest Ron Corning promo.  A humorous play on words - this is a real departure from the station's stuffy image from the past. 

Like, Like, Like!

From Bakersfield, CA -- they had a little fun in an attempt to gain Facebook fans.

Monday, November 7, 2011

Get Debt Free Differently

The slug of this spot grabbed my attention.  A different way to get debt free... I'm listening.

What followed was a promo that I found both annoying and confusing.  

The reporter is boxing with debt... but I'm not sure how using your head and your heart fits in.  What in the world does that mean anyway?  It leaves me confused.

What happened to clarity?  Sorry... I like the boxing concept(although I found the boxing announcer VO very annoying) -- but the spot leaves me less excited by the story than when I started.  That can't be good, right?