Thursday, February 26, 2009

Random Acts of Curiosity

I wanted to share some of my favorite RAC spots from WBZ in Boston. These play great to their curious brand and make a great connection with their anchor. Its my understanding that these are web-exclusive. Check out these smart, clever gems:

Monday, February 23, 2009

Sound Familiar?


Here's what I think is cool, the producer has edited the info on youtube regarding this spot. Here's what he has to say:

I will only take credit for Editing this piece. The concept, direction and creative... came 'directly from the top'.
The voice over track was sent to me, attached with a sample spot.. from another market. My role was to simply edit this.

You know what? I respect that. I invite you to check out the producer's other work - because its good. Thanks for clearing it up and I apologize personally if I offended.


Listen to this spot from WOFL... then listen to the copy from the 1st WFAA spot below.

Now I don't mean to be a jerk here -- but isn't that stealing? Maybe they got permission - who knows.

I'll admit - I've borrowed some production techniques from the WFAA piece - but have never taken an entire script and redone it.

Thoughts? If the copy wasn't EXACT... it would be one thing...