Thursday, August 9, 2012

Back to School

Cute spots from WDRB in Louisville.  Not sure I love the music, something more fun may have worked -- but this sounds kinda sweet.  Or is it creepy?  I can't decide.

I do love that is shows some personality with the clever titles.

Wednesday, August 8, 2012

The World of Chicago

Nice writing for this spot from WMAQ in the Windy City:

Tuesday, August 7, 2012


The folks at WQRF in Rockford would love your opinion on their new summer image spot:

Monday, August 6, 2012

"Terrific Blog!" -- says Newsblues

A few days ago - I blogged about a promo that had several lines of copy that were identical to a spot from two years earlier. Today, the industry website Newsblues wrote about it:

In our journeys through the internet, we came across a terrific blog out of Sacramento called "I Do Promoz," which features the best (and worst) of local television promotional spots.
The anonymous author of the blog points to a 2010 promo on CBS-owned WCCO-4 in Minneapolis (Market #15) that was replicated word-for-word two years later on KCTV-5-CBS in Kansas City (Market #31). Forget about imitation being the sincerest form of flattery, says the blog. "I call it stealing. And what's worse to me is when producers claim it as their own, put it on their reels, enter it for awards. They get recognition for ideas they didn't originate.
"We've all been inspired by others. But if you're going to borrow an idea -- make it your own, make it better, rewrite it, retool it. Don't steal it. We all have YouTube. You're going to get caught."
The KCTV promo has since been removed.

Thanks Newsblues for the mention - although I'm anything but anonymous. My career highlights, picture and name are all over the blog. Oh well, I'm sure he just didn't believe my name was really "Don Smith" :)