Friday, December 18, 2015

CBS11: The Ones for Texas

David Hershey and his creative crew in Dallas are launching a clever new slogan that isn't your typical "Coverage You Can Count On", "Live, Local... Blah, Blah, Blah", etc

Check out this launch spot for "The Ones for Texas":




Monday, December 14, 2015

Star Wars-Inspired Promos

Star Wars is the biggest thing on the planet this week.   And I've got a hunch that this won't be the only set of spots we see that are inspired by The Force Awakens:








Tuesday, December 8, 2015

WDTN Weather Image

From WDTN in Dayton, here is a talent spot for their Chief Meteorologist, Brian Davis. 
 
Brian has lived in the Miami Valley for over 30 years and it shows in his work.  No one knows the Miami Valley like Brian!
 

Friday, December 4, 2015

Thursday, December 3, 2015

WNBC Reaction Image Campaign

A series of spots out of NYC features viewer reactions.  Sorry these can't be embedded... click the spot to see it:

ITEAM REACTIONS from WNBC - Creative Services on Vimeo.

 

ST4 REACTIONS from WNBC - Creative Services on Vimeo.


BGB TIME REACTIONS from WNBC - Creative Services on Vimeo.

Tuesday, December 1, 2015

Wednesday, November 25, 2015

Tuesday, November 17, 2015

Wednesday, November 4, 2015

Free Umbrellas!

A great idea for a spot out of Dallas - their weatherman hits the streets to give out umbrellas to those who didn't "Listen to Larry":




Monday, November 2, 2015

KING5: Weather Experience

Its hard to argue with this much experience - a great ace in the hole for any television station:




Friday, October 30, 2015

Tuesday, October 27, 2015

KYW Weather & Morning Promotion

These spots from KGW in Portland have great visuals that grab attention...







Monday, October 26, 2015

The new ABC7News.com

ABC7 in San Francisco is adding some cool new features to their website.  Here is the promo to announce the redesign:

ABC7 Website Relaunch Promo from Dan Kreiter on Vimeo.

Promo Gold!

Don't you just love when your station does a great job - and an official cites your station as the ones who uncovered the problem?

This promo out of Memphis features a fired up school commissioner who points out the local Fox station found major issues in his district - and he's not happy about it.




Wednesday, October 21, 2015

KNBC I-Team

Here is the latest I-Team promo out of LA:


Tuesday, October 20, 2015

Fox17 Problem Solvers

Similar visual style to the spot out of San Antonio - but these spots really let you see and get to know who viewers are calling for help.








Thursday, October 15, 2015

Friday, October 9, 2015

Job Alert

KWCH 12/KSCW/KDCU in Wichita, KS (market 65) has an opening for a Promotions Manager. The right candidate would work closely with the CSD on station and digital image spots along with supervising two producers.

KWCH 12 is a dominate #1 in the market. Our 10:00 PM household number equals the competition… combined. In Rentak, our newscasts on KSCW (the CW affiliate) easily beat the other news programs at 4:00 PM and 9:00 PM. On top of owning two outstanding English stations, we also operate the local Univision affiliate, KDCU, which produces the only Spanish newscasts in the market.

Tuesday, October 6, 2015

Make Your Morning...

Similar to the campaign from Phoenix(featured here a few days ago) - these simple morning show spots are from Arkansas:

Make Your Morning campaign from Jeramy Pappas on Vimeo.


Monday, October 5, 2015

News4 San Antonio Experience

This spot highlights the experience of the three main anchors(news, weather and sports) for the NBC station in San Antonio.

Knowing this market well - I'm sure this message will resonate with viewers although by having the female anchor in the spot - only highlights that she isn't from SA.


Saturday, October 3, 2015

Viewers Talk

Viewer driven spots showcasing the differences in West Michigan's Fox17.



ABC15 Mornings

Here are a few examples from ABC15 in Phoenix of a campaign that slows everything down and makes a clear point.  Simple yet effective.









Tuesday, September 29, 2015

WFAA Travel Texas

A lot of work for what looks to be a topical!

Looks great and is well done...

FACEBOOK 10 TEASE 09.25.15 from WFAA Creative on Vimeo.

Friday, September 25, 2015

WLWT WeatherRate

Great animation helps explain the importance of WeatherRate... a service that certifies who's most accurate.

Clean... simple... cuts through the clutter.

Nicely done!

WEATHERATE EXPLAINER MAY 2015 from J.R. VanWassenhove on Vimeo.

Friday, September 18, 2015

Thursday, September 17, 2015

WUSA Accuracy

I really like clean, simple graphics.  This is a nice spot out of our nation's capital:

Weather Accuracy, wusa9 from Ray Houghton on Vimeo.

Wednesday, September 16, 2015

KOLR Forecast First

From KOLR in Missouri - comes this promo featuring a weatherman  who goes "above and beyond":

KOLR FORECAST FIRST ABOVE BEYOND: 30rev from Nexstar Broadcasting on Vimeo.

Saturday, September 5, 2015

KHOU Play by Play

Great concept for spots that air during football.   These are from the CBS station in Houston:



Thursday, August 13, 2015

KARE11: State Fair

From the talented team at KARE11 in Minneapolis, this fun spot for the fair:


State Fair 2015 - 30sec from KARE 11 Creative on Vimeo.

Monday, August 10, 2015

JOB ALERT

Remember that cool high school promo from a few days ago?  Well - how would you like to do that kind of work daily?

Check out the details:

We're looking for the next great Sr. Producer to join our ranks at Time Warner Cable SportsChannel in Columbus. This position is that rare hybrid that blends the worlds of long-form content development, program design and packaging, and image production together into one job. So if you like doing something a little different every day, here you go! While based in Ohio, this position will be making creative sports content, programming, and imaging that will air on TWC SportsChannels across the country.  

The ideal candidate we're seeking is a progressive, production jack-of-all-trades with a love of creative television, sports, and a passion to learn and grow in their career.

Job Video:

Position:
http://jobs.timewarnercable.com/job/Columbus-Sr_-Producer%2C-Original-Programming-Job-OH-43085/285924500/?feedId=407&utm_source=Indeed

Thursday, August 6, 2015

Back to School

Here is a nice variation on the "Back to School" promo theme.  They focused on hard-working teachers:

NEWS CENTER 7 BACK TO SCHOOL IMAGES 2015 from PileofPixels on Vimeo.

Monday, August 3, 2015

Cold Case

I always enjoy producing gritty spots - the visuals are always interesting. 

Here is a nice spot from WHIO in Ohio focusing on a tragic cold case:

Cold Case_News Center 7 from NISHAN GILMET on Vimeo.


Wednesday, July 29, 2015

High School Football is Back

A nicely produced spot from Ohio.

Its hard to produce a high school football spot that seems fresh  -- but I think this one has great attitude/style.



Tuesday, July 28, 2015

What's Your Brand Story?

This commercial for Nature Valley tells a very relatable story that works for their brand.

It makes an emotional connection without going too far over the top with it.


Tuesday, July 21, 2015

Arizona Cardinals on ABC15

Music video spot to promote preseason football:




Fox17 Problem Solvers

Striking visuals for this investigative team spot from Grand Rapids:





Monday, July 20, 2015

WXIA 11 Alive Investigators

It looks like the "Pure Imagination" investigative team spot for WXIA has been pulled.

For those that saw it - you may be interested in seeing these spots for their brand - which may give you some perspective on what they're doing in Atlanta. 





Tuesday, July 14, 2015

WXIA "Pure Imagination"

Stephen Arnold Music created this theme for WXIA in Atlanta:



They also used it for their morning show:




Monday, July 13, 2015

ABC30 Insiders

A nice spot from Fresno showcasing viewer-submitted photos and videos.  It seems to really elevate their coverage:

ABC30insider | Breaking News from ABC30 Creative on Vimeo.

Thursday, July 9, 2015

WCVB Job Alert

A great job for the right person:

Job Description

WCVB-Hearst Television's flagship ABC affiliate in Boston, MA-is seeking an Assistant Creative Services Director. The qualified candidate is both creative and strategic-able to execute messaging that breaks apart from the pack while moving the WCVB brand forward. We're looking for someone with the experience to help lead a team of talented producers, editors, and artists. The Assistant Creative Services Director will be responsible for on-air, off-air, and digital promotion. This is an opportunity to work for Boston's top-rated station and a premiere local broadcaster; WCVB is the 2014 recipient of the national Edward R. Murrow award for overall excellence and the 2015 recipient of the national award for best newscast. This is also an opportunity to work in a premiere city; Boston is a top-10 Nielsen market serving more than 2.4 million TV homes. If you aspire to grow as a marketing executive by gaining experience in a fast paced and competitive environment, apply today.
Job Responsibilities
  • Work closely with the Creative Services Director, serving as a station brand ambassador.
  • Identify and implement strategies for increasing WCVB brand awareness and resonanc
  • Execute on-point television and digital promotion for WCVB and multi-cast MeTV
  • Supervise creative team in brand, image and topical promotion.

Required Skills

  • Creative writing and conceptualization; able to craft compelling messages based on station
  • Non-linear editing required, Adobe Creative Suite experience preferred.
Required Education
  • College degree preferred.

Required Experience

  • A minimum of 5 years in station marketing/promotion/brand management.
  • Executing brand message across all media platforms  
  

Wednesday, July 8, 2015

Nashville Mornings

Two new spots out of Nashville inspired by WFAA's "I Am Up" campaign:







Monday, July 6, 2015

It's pronounced Gasia Mikaelian - Duh!

What do you do when you have an anchor with a name that's hard to pronounce?

You use it to your advantage!

Here is a spot out of San Francisco.   Gasia Mikaelian has been in the market for 10 years and is moving to the mornings.

The station used their popular traffic anchor to re-introduce her to viewers.  They also used social media to great benefit.




Social Media Video:


Wednesday, July 1, 2015

NBC5 Investigates

This first spot won Promax Gold last week in Vegas. The others are part of the campaign:

 
NBC 5 Investigates "Because" + Reporter Interviews from Tony Lytle on Vimeo.

Sunday, June 28, 2015

CBS News Promotion

I really like this latest campaign for CBS News. Clean still images combined with simple text -- check out these spots:

CBS News Original Reporting promo from CBS News Broadcast Marketing on Vimeo.

CBS News - Fundamentals - 2 x :30 from Viewpoint Creative on Vimeo.

Saturday, June 27, 2015

Get to Know Keba

A simple, yet effective way to gain name recognition for a new anchor in the market. This spot comes from the Fox station in San Francisco:

Wednesday, June 17, 2015

KHOU: Weather "Conversation Starter"

KHOU Weather "Conversation Starter" from Zenfilm on Vimeo.

WBZ: 15 Years of Lisa Hughes

Great spots from Boston celebrating their main anchor's connection to the community for the past 15 years.

This one has some great testimonials, including the mayor:

And this one featuring past clips of Lisa:




Wednesday, June 10, 2015

Survey Says! What Local TV Marketers Want

Please take a few minutes to share your thoughts on local television marketing.  It's a fairly quick survey with some great questions on what's working, current challenges and what we all need in the future to succeed.

The results will be posted on TVNewsCheck and in the Market Share blog during the PromaxBDA Station Summit in Las Vegas (June 23-26).


http://www.tvnewscheck.com/marketshare/?p=6655

Tuesday, May 12, 2015

6th Member of New Kids on the Block

Fox17 in Michigan is running a big New Kids on the Block promotion. As part of it, they have created some some fun videos featuring their well-liked floor director and showcase his time with the New Kids. 

Very clever and well done.  They definitely had fun with this!


Part 1:





Part 2:


Thursday, May 7, 2015

Mother's Day

WFAA in Dallas has been on a roll lately - uploading all kinds of great spots that connect with their audience.

Here is their spot for Mother's Day:




And they also made a spot from viewer submissions:




Monday, May 4, 2015

May the 4th Be With You

Today is May 4 -- a holiday of sorts for Star Wars fans.

Here is Sacramento - we updated our morning show open to reflect the occassion:




And WFAA in Dallas created a ton of videos, I assume for social media.

Check them out here:

https://www.youtube.com/playlist?list=PLkCeJSrX8m28e_9ZMwuf6wQA4dHIW0PZA

Tuesday, April 28, 2015

WFAA Mornings

WFAA has done a ton of spots for their morning "IAMUP" campaign.  Here are two more:


WFAA Daybreak 2 30 second spots from Steve Franko on Vimeo.

Monday, April 27, 2015

WTVO Weathercaster Leaving Mornings

WTVO in Illinois ran an interesting campaign to create buzz surrounding their chief meteorologist's move to the evenings.

Here's what they told me:  "Our chief meteorologist was working in the mornings, and will be moving to the evening shift starting this week.  The first video ran the week before her last morning show, and was designed to create buzz and get people talking about her by being vague.  The second video ran Friday-Sunday, and the third spot started running Sunday evening to coincide with her first night shift."







Friday, April 24, 2015

WANTED: Writer/Producer at WESH

I had the pleasure of working at WESH in Orlando for over three years. 

Incredible staff, fantastic facility and an amazing promo department. 

Bonus - you work in Orlando, which has tons to do, is cheap to live and don't forget the theme parks!

Interested?  I say rush your resume to them NOW!!!

Job Description

WESH-TV, the NBC affiliate owned by Hearst Television Inc., in Orlando, Florida (DMA #18) is looking for a Promotion Writer Producer to join our Creative Services team.   We are looking for a top-notch, hands-on producer to write, shoot and edit mostly newscast topical promotion, proof of performances as well as other promotional campaigns for on-air and digital platforms.   If you have strong writing and producing skills, and enjoy working in a fast-paced, deadline-driven environment at a great station in a thriving market, this opportunity is for you. The Promotion Producer must be a great writer, be able to shoot with on-air talent in and out of the studio and work in Adobe Premiere.  Knowledge of Adobe After Effects and Photoshop is helpful but not required.  Qualified candidate must have experience working for a TV station promotion or news department.

Job Responsibilities:                                                       
  • Work closely with the news department producers, anchors and station creative team to develop spots that drive viewership to daily newscasts.    
  • Write, shoot and edit station promotions with a focus on daily topicals.  
  • Must be flexible in work schedules, and may work various shifts when needed.   

Required Skills

Qualifications Requirements:                                                       
  • Must have a winning attitude and a commitment to excellence and quality.
  • Must have proven skills of collaborating with station personnel.

Education:                                                         
  •  College degree preferred.

Required Experience

Experience Requirements:
  • A minimum of 2 years of experience working in a TV station or equivalent.
Click here for more:  http://careers.hearsttelevision.com/ShowJob/Id/475900/Promotion-Writer-Producer/

Tuesday, April 14, 2015

Mug Morning Promo

From WOAI in San Antonio(one of my favorite cities!!) -- comes this spot featuring their mug.

Some interesting visual effects - although the effects don't quite work for me, I can't put my finger on why.


Friday, April 3, 2015

News Egg Daybreak

Cool spot -- that must have taken a lot of work to just run for a day or two!

Still, I think its egg-cellent.   

News Egg Daybreak from WFAA Creative on Vimeo.

Wednesday, April 1, 2015

Rochester Morning Show Promo

Nice animation in this spot from Rochester:


More Candy!

A different approach to the "get more news" concept:


Saturday, March 21, 2015

CBS11 Weather "Last Shot"

New spot from KTVT in Dallas.  It is airing in March Madness focusing on accuracy:


Wednesday, March 18, 2015

Tuesday, March 17, 2015

KNBC Chopper Promo

What's better than having a news chopper?  Having TWO news choppers!

For LA -- it looks like it may be a nice differentiator.


Friday, March 13, 2015

Thursday, March 12, 2015

Weather Image

A simple yet powerful message in these spots from Fort Smith, Arkansas:

Severe Weather Image: Joe in Mayflower from Jeramy Pappas on Vimeo.

Tuesday, March 10, 2015

ABC30 Mobile App

From Fresno:

ABC30 | Mobile Apps from ABC30 Creative on Vimeo.

WCVB Job Alert

SENIOR PROMOTION PRODUCER

WCVB Channel 5 (ABC), Boston’s News Leader and Hearst Television Station has a rare opportunity for an experienced person who can produce high-end, emotionally-compelling, research-driven image and topical promotion that clearly expresses our brand.  We have all the tools you need to promote Boston’s number-one news, recognized by the RTDNA as the nation’s best, and “Chronicle”, our award-winning nightly news magazine show.  

We are seeking a Senior Producer who can demonstrate polished, precise writing; an impeccable visual and graphic aesthetic, and advanced conceptual skillsExperience executing brand message across all media platforms is a must, including traditional, digital and social media.  College degree and prior promotion producing experience required.  Non-linear editing required, Adobe Creative Suite experience preferred.      

If you love making television and want to work with talented people who share your passion, this is a rare opportunity to advance your career at one of the most respected television stations in the nation.  

Rush your resume and promo samples to: Russ Nelligan, Creative Services Director, WCVB-TV, 5 TV Place, Needham, MA 02494.  Or email your materials to  jnelligan@hearst.com.  

We are an equal opportunity employer, m/f/d/v.  Minorities and females are encouraged to apply.  No phone calls please.

Monday, March 9, 2015

Leaders

John F. Kennedy. 

Martin Luther King Jr. 

KDFW Fox4 Dallas?



Monday, March 2, 2015

Empire

Some very different promotion for Fox's "Empire":








Wednesday, February 25, 2015

Cold Case Promo

A sweeps promo from WHIO in Dayton that takes some inspiration from "True Detective", all done in-house:
 

News Center 7 Cold Case Promo from nishan gilmet on Vimeo.

Friday, February 20, 2015

WFAA's George Riba Thank You

In a world where news anchors spend years making connections with their audience -- only to disappear from the airwaves without a proper goodbye -- comes WFAA.

The Dallas station put together this goodbye promo for sports reporter George Riba, who is retiring after nearly 40 years at the station.  Sports Director Dale Hansen, a class act in this business, devoted his entire sportscast to saying farewell.

Here's the spot that also ties in to their recent branding "Let's Share":


Thursday, February 12, 2015

Wednesday, February 11, 2015

WLWT: Together

WLWT has been working on defining "The Cincinnati Way" in their promotion.  Here is a spot they ran during the Super Bowl:

WLWT: Together from J.R. VanWassenhove on Vimeo.

Tuesday, February 10, 2015

Flashback Friday!

Yeah, yeah, yeah.

I know its Tuesday -- but I'm just getting around to posting some fun promos I got last week. 

This is a link to spots from Dallas that aired several years ago.  Thanks to Nel Santiago for sending these along.

I love the South Park one. 

So please... enjoy this  Tuesday edition "Flashback Friday"


http://www.promohd.com/flashback-friday-a-little-early/


We're With You

From the Fox station in Dallas:


Thursday, February 5, 2015

Fox17 Midday

Clever use of a calendar to showcase the station's current news and expansion:


And a few other spots, focusing on "More Options"

Hybrid Artist Needed

KHBS/KHOG-TV and The Arkansas CW, Hearst Television’s ABC and CW affiliates in Fayetteville-Fort Smith, Arkansas, are looking for a self-starting, driven and creative Graphic Artist to conceptualize and execute motion and print graphics across a variety of mediums. Applicant must be a team player, passionate about motion design, brilliant at animation and have a razor-sharp design sense. Collaborating with an award winning Creative Services team, we prefer the ideal candidate to also have experience with writing, lighting, shooting, designing and editing marketing messages from concept to completion.  This is not a traditional Graphic Artist position. KHBS/KHOG-TV and The Arkansas CW are committed to cross-training all Creative Services team members to contribute in all aspects of station marketing. This position is located in Rogers, Arkansas. (a really nice place!)  

Experience Requirements: Prefer at least 1 year experience in a broadcast, print, digital or agency design environment Must be proficient with all application within Adobe Creative Suite and able to create broadcast-ready elements Experience with 3D software such as Cinema 4D, preferred. Experience with Vizrt, and ENPS, preferred.

To Apply: Please forward your résumé and link to your portfolio of work to:   Ken Bauer Creative Services Director KHBS/KHOG-TV 2809 Ajax Avenue, Suite 200 Rogers, AR 72758 kbauer@hearst.com  (Equal opportunity employer.  No phone calls please)

Tuesday, February 3, 2015

Fox4 Facebook Milestone

The Fox station in Dallas reached a major milestone on FB:




Monday, February 2, 2015

WSMV: Embrace the Day

Super Bowl spot from Nashville:

http://vimeo.com/117939247">Embrace The Day "Rough"
from http://vimeo.com/hallettbrian">Brian Hallett on https://vimeo.com">Vimeo.

WFIE Image

This spot premiered in the Super Bowl:

Team from 14Production on Vimeo.

NBC San Diego

From San Diego:

NBC 7 Day and Night. Super Bowl Promo from Erik Naso on Vimeo.

Have You Voted Yet?

Just a reminder - you have until Thursday to vote in Stephen Arnold Music's Your Story promo contest.


http://www.stephenarnoldmusic.com/yourstory/

I'd appreciate it if you voted for "KMAX - Cat POP" -- a simple, yet effective way of throwing some love IDOPROMOZ's way.

Thanks!  

Thursday, January 29, 2015

WUSA Snore Promo

It looks like an interesting way to engage the audience and invite them to see a story on snoring. 

Not sure what the sell is -- but this may be one promo out of a series.

Your Partner Snore? (Record it and Send to Us!) from Ray Houghton on Vimeo.


Wednesday, January 28, 2015

WOAI Troubleshooters

For more than 15 years, News 4 San Antonio has brought viewers "The Troubleshooters":


Vote for Us!




Stephen Arnold Music is running a terrific contest on their website - letting people vote for the best promo.

http://www.stephenarnoldmusic.com/yourstory/

If you haven't already - check it out.  The winner gets a Gibson Les Paul signed by Les Paul!
 
There are some good spots on there... and we'd certainly appreciate your vote!

Now, I've never asked for a favor in the 7 years I've done this blog... but if you find it in your heart to do so -- please vote for "KMAX - Cat POP"!!!

You can vote daily and I encourage you to check out the other work as well(you know, once you've voted for us!) and check out the fine work elsewhere on the site, done by Stephen Arnold Music.

WCVB Job Alert

SENIOR PROMOTION PRODUCER

WCVB Channel 5 (ABC), Boston’s News Leader and Hearst Television Station has a rare opportunity for an experienced person who can produce high-end, emotionally-compelling, research-driven image and topical promotion that clearly expresses our brand.  We have all the tools you need to promote Boston’s number-one news, recognized by the RTDNA as the nation’s best, and “Chronicle”, our award-winning nightly news magazine show.  We are seeking a Senior Producer who can demonstrate polished, precise writing; an impeccable visual and graphic aesthetic, and advanced conceptual skills.  Experience executing brand message across all media platforms is a must, including traditional, digital and social media.  College degree and prior promotion producing experience required.  Non-linear editing required, Adobe Creative Suite experience preferred.     
If you love making television and want to work with talented people who share your passion, this is a rare opportunity to advance your career at one of the most respected television stations in the nation.  Rush your resume and promo samples to: Russ Nelligan, Creative Services Director, WCVB-TV, 5 TV Place, Needham, MA 02494.  Or email your materials to  jnelligan@hearst.com
We are an equal opportunity employer, m/f/d/v.  Minorities and females are encouraged to apply.  No phone calls please.

WCVB Blizzard Coverage

Several spots promoting the coverage from WCVB:


Wednesday, January 21, 2015

New Anchor in Dallas

UPDATE:  Here's another cool spot featuring Jack FM and their new anchor:





Here are a couple of spots welcoming Kaley O'Kelley to KTVT in Dallas:


Wednesday, January 14, 2015

KTVU Evolve

The Fox station in San Francisco recently became an O&O.

Here is a new spot based on their ongoing campaign to “Look to the past, and reach for the future”:

Monday, January 12, 2015

WCCO Holiday Spots

Here are three spots from WCCO that ran this past holiday season:

WCCO HOLIDAY SPOTS 2014 from Errol Allmacher on Vimeo.

Friday, January 9, 2015

Austin Fox Goes Behind the Camera

An interesting set of spots from Fox7 in Austin -- these feature the impressive resumes of the people behind the camera:

FOX 7 News BTS campaign from Lorena Creative on Vimeo.

Thursday, January 8, 2015

WFAA Mornings

The campaign continues with these two spots from WFAA in Dallas:

30 Portrait from Terry Hart Director on Vimeo.

30 Thanks from Terry Hart Director on Vimeo.

Thursday, January 1, 2015

Year Ender Promos

Featuring the biggest stories from 2014 -- these year ender promos showcase the station and the stories:

WSMV 2014 Year-End "Promo" from Brian Hallett on Vimeo.

KTTV YearEnder 2014 from Jeremy Claypool on Vimeo.

YE 60 For Approvalv2 from CBS3 / The CW Philly on Vimeo.




Which is your favorite?  Do you have one to share?

Mornings are Better with Borta

Evening anchor Karen Borta of KTVT in Dallas is moving to mornings!

Here are a few spots announcing the move: