Saturday, December 8, 2007

Another Great Sports Promo

This spot is from KHOU, my old station. Great spot.

Great use of nats and visuals... nice job Bobby.

Friday, December 7, 2007


Recently, our station won the Emmy for Team Coverage of the February torandos that came through Central Florida early one morning.

We did amazing coverage but in the end, people died in this. So to promote our Emmy win, I went a different direction than "WE WON AN EMMY!!"...

Our "slogan" is Big Coverage of the Big Story... I wanted to take a softer, more gentle approach. Let me know what you think...

In Camera Tricks

One of my favorite things to do is create promos using in camera tricks or by shooting actual objects/materials. It has a very real, organic feel.

The following video is from art house 3 Ring Circus. They show how they've done some special effects - including shots of logos, water effects and even blowing up cars. Enjoy!

You should also check out their website at

Wednesday, December 5, 2007

Interesting Morning Show Promo

I'm not sure what I think about this one. This is a morning show promo for WNBC. It certainly is different and probably gets people's attention... but, hmmm... I don't know!

Let's discuss this one. What do you think?

Holiday Idea

I ran across this idea at WFAA.COM... a great way to make more money for whatever charity your station is working with this holiday.

They are auctioning off Christmas trees decorated with all kinds of gifts(gift cards, tickets to shows, sports team tickets, autographed items, etc)

A really cool idea. A way to get people who may not donate otherwise but would bid on something cool.

Tuesday, December 4, 2007

Sports Promotion

Promoting sports can be a lot of fun. Sports offers the chance to break away from news and do something creative and different.

Here is a spot done for Fox. It promotes the 2002 MLB All Star Game. Great visuals...

And check out this spot for season tickets to the Atlanta Braves. I've always wanted to do a comic book effect... and this is a great example.

And of course, this isn't as fancified as these - but I still love my San Antonio Spurs spot, that we did when the Spurs came to KENS-5...

If you have any cool sports promos, let me know and we can share them here!!

Sunday, December 2, 2007