Friday, June 20, 2008

Thursday, June 19, 2008

Wednesday, June 18, 2008

WBZ Curious: Phase 2

Here are 5 new :10 spots for the WBZ Curious campaign. While less impactful than the last set of spots - these work towards another goal: audience involvement. They allow the viewers to take an active role in the brand and interact in a way few stations do.

Notice there is no WBZ logo. No talent. These spots serve to create awareness and get people interested.

Tuesday, June 17, 2008

WCCO Creative

The folks at WCCO sent me a great link today. They have put together a site that shows off some of their best creative work from promotions and graphics.

There are some great spots here... a great chance to see a brand that is nothing like a traditional brand. A couple of spots just plain make fun of the typical promo bull.

I was sad to see a concept on there that is similar to one we've been doing here(before I saw their spots) -- but am sorry to report - theirs is better. More defined. Better message.

Check it out and report back. There are several spots on here - I'd love to hear everyone's feedback.