Wednesday, August 27, 2008

Nice WBBM Promo

Check out the CBS O&O in Chicago. This is a slick new promo to introduce HD and their new downtown location.

Tuesday, August 26, 2008

ABC Campaign: Behind the Scenes

UPDATE: I've had to replace the link twice now -- not sure why it keeps getting removed. Check it out while you can!

Here is an interesting behind the scenes look at the new ABC Fall Season Premiere promos...

This is basically a promo piece for the promo piece... nice. If they did a promo piece on this promo piece - ABC might go back in time.

Stand up to Cancer

Here's a nice, powerful spot featuring celebrities such as Tobey MaGuire, Christina Ricci, Susan Sarandon, Morgan Freeman, Mayor Bloomberg, Keanu Reeves, Lance Armstrong, Jodi Foster, John Williams and Sidney Poitier.

Monday, August 25, 2008

Debbie Phelps Spot

Here is an interesting, simple commercial featuring Michael Phelps' mom.

Makes me wonder - could you do something like this with one of your talent? Obviously it would be different - but the basics could still be there. Maybe its mom talking about how your chief meteorologist always loved weather as a kid. Maybe its a parent talking about how news was always in your main anchor's blood.

Depending on your brand - a simple message like this could really work to soften your talent and connect them to viewers in a way few spots could.

Thoughts? Anyone ever tried anything like this? Is this idea more naturally built to run near mother's day?

2008 ABC Image Campaign

ABC has a nice, creative promo for the new fall season. Fantastic visuals... check it out!

I can't get my anchors to show up for daily topicals - how the heck does ABC coordinate THIS???