Friday, February 24, 2012

WIS Weatherman

From WIS in South Carolina:

Here is a Super Bowl spot from WIS in Columbia, SC. It promotes our Chief Meteorologist without the threats of violence. And by that, I mean - we involved children.

Love it? Hate it? Let us know.

Wednesday, February 22, 2012

We're In It Together

From Fox17 in West Michigan, this campaign sets out to "promote that sense of community and the fact that we ALL are in this life--world, whatever you want--together."

And a weather campaign: "a breaking news promo and a severe weather promo that are the exact opposite of what you normally see. There are no weather guys in front of a green screen, no technology discussions, and I tried to avoid any mention of breaking news in a breaking news promo. I still had one "breaking" in there though."

Tuesday, February 21, 2012


A spot created for the Super Bowl from WBIR in Knoxville -- the producer tells me "After this I have added dominoes to the list of children and pets as things to avoid working with."