Wednesday, August 31, 2011

Back to School

It's back to school time which means viewers will be coming back to morning news after a summer of vacations and sleeping in. KATU in Portland put together this campaign targeting these viewers:

Monday, August 29, 2011

Interesting Irene Spot

There's something about how this anchor delivers the spot that works. Not perfect -- but pretty real and honest.

Unfortunately, I can't embed the spot here -- so all I can do is offer a link.

What do you think of it?

Irene Coverage

From our friends at KYW in Philly, a simple, clean spot following Hurricane Irene.