Thursday, June 6, 2013

Tuesday, June 4, 2013

Calling Out the Competition

In Houston, the local NBC station tweeted out a photo of a traffic accident.

Problem is, the photo was of coverage from the competition, KTRK.

Check out the article below - which features the tweets... and a promo the KTRK folks put together.

Monday, June 3, 2013

Don't Fall for Breaking News

Now here is a spot you probably haven't seen before.
A promo that takes on something every newscast in America hangs their hats on... breaking news.

What do you think? Does this help set this station apart? Does it go too far?

I'd love everyone's opinion on this one!