Friday, February 19, 2010

Facebook Fans!

I've been working on building our station's Facebook page.  I've looked around - and found one station that has over 40,000 fans!  WJZ in Baltimore.
How are you using your station's page to market?  Ways you are building fans quickly?

Share your success stories with the class!

Thursday, February 18, 2010

Fox Atlanta

From the folks at Fox Atlanta:

Two different sides to a story we've all heard before... so we're trying something a little different and pairing the two spots back to back.

The Next 6 Nights

My former competitor in Orlando, WKMG, did these teaser spots for the Olympics:

Here is the payoff spot:


Wednesday, February 17, 2010

Winter Break

From WDBJ in Virginia:

Our viewing area in Southwestern Virginia has had one of the harshest winters on record. We've had record low temperatures and snowfall. Everybody is absolutely sick of winter and snow. We had an idea based on something the CBS Affiliate in Minneapolis did.

Here are a few of the spots from WCCO they borrowed the idea from:

Tuesday, February 16, 2010

WTHR Weather Spot

Check out this promo for WTHR in Indiana. Nice pacing and build - which can be difficult for a :60.