Saturday, October 27, 2012


I love the emotional branding of these spots.  However, I'm left with the question. What is NPT?

I googled it and came to the conclusion that this was Nashville Public Television.
Not reinforcing what NPT stands for in the spot leaves non-viewers wondering what they just saw an ad for.

These are "works in progress" according to the Youtube page.  I hope they rethink the brand reinforcement.  I want to make an emotional connection with you based on these spots -- but if I don't know what to attach my connection to -- its all for nothing.

The circle... is not complete.

And trust me -- not a ton of people are intimately knowledgeable of their local PBS channel.


Wednesday, October 24, 2012

Snowbird's Secret Giveaway

From our friends at WSMV:

2 spots related to our annual "Snowbird" giveaway contest. Snowbird is our winter weather/school closings mascot&brand. We give away a different collectible every November book, and the identity of the gift is always a big secret until the last minute. We revealed this morning.

Tuesday, October 23, 2012