Friday, August 3, 2012

Awesome Spot!

This is the best spot you'll see all day. Great copy. Great concept. Well executed.

Wednesday, August 1, 2012

See the Possible

I love this new campaign from WKYC in Cleveland.  They've latched on to a feeling and are selling their product through that filter.  Well written...well shot... these are really different from your typical news promo.

Reminds me of the Graeme Newell speech below.

Check it out and let us know what you think.

Sound Familiar?

This is a problem I've blogged about in the past. Producers "borrowing" from other stations - whether it be a concept, a visual style or copy. Here is an example of "borrowed" copy, 4 lines word for word.

Here is the original WCCO spot from 2010:

Here is a spot from KCTV in 2012:

So what do you guys think? Is it ok to "borrow" from others? Imitation is the sincerest form of flattery?

I call it stealing. If they had taken the idea and rewritten it - I'd have no problem. WCCO doesn't own the idea of a strong, prideful community. But I believe they do own the exact words they worked hard to write.

And what's worse to me is when producers claim it as their own, put it on their reels, enter it for awards. They get recognition for ideas they didn't originate.

We've all been inspired by others. Heck, that's what this blog is all about: being inspired by others to do more great work. 

But if you're going to borrow an idea -- make it your own, make it better, rewrite it, retool it.

Don't steal it. We all have Youtube. You're going to get caught.

Tuesday, July 31, 2012

WNBC: "The Now" #2

I like this spot much more than the first one. I'm starting to dig the concept.

KNBC Olympic Image

Several spots here back to back.

NBC 4You Olympic Image from Jeremy Claypool on Vimeo.

Monday, July 30, 2012

TXA21's Greatest Hits

Interesting concept for this independent station in Dallas:

Sunday, July 29, 2012

Atlanta "Mural" Olympic Teaser

From the host city of the 1996 Summer Olympics -- here is a teaser spot from the NBC station:

WNBC "The Now"

I want to like this script - which is interesting and different than the typical news promo script -- but doesn't quite work in the end for me. I also don't connect with many of the shots - other than the baby being caught out of the window and the rain pouring into the subway. Everything else seems distant to me - no emotional connection. Thoughts?