Live Indiana Campaign

From WTTV in Indianapolis:

We recently started a new image campaign that I thought you and your readers might like. We are a CW affiliate that doesn't have a newscast. And, we're in the middle of our 60th Anninversary. So, we are trying to "brand" ourselves as Indiana and establish a more emotional connection with our viewers. These spots don't promote any shows on our air. Just our connection to Indiana, really.

Nicely done spots(although WCCO should start receiving royalties for this concept!) Check them out:

WCCO Digital Switch Promo

Interesting promo.

New Topical Blog!

Ok, technically this is competition for my blog... competition that threatens to topple the world wide headquarters of IDOPROMOZ.

But this blog is so great - I have to share. From the fine folks at KOVR in Sacramento comes:

http://topicaljunky.blogspot.com/

Their masthead says:

The daily grind of producing TV topicals can leave your head spinning. But, they’re a key factor to selling our product. Use this blog to share and inspire breakthrough teases.

They have had some great success with their new brand "Asking Questions. Getting Answers." In this blog you will see how they incorporate the brand into the topicals. You will also see spots that really stand out from the typical stuff.

Check it out. Send some of your own topicals. Discuss what makes good topicals and bad...

The more chances we have to talk to other smart people, the better.

And they are very smart at KOVR.

New Weather Guy

Check out this spot from KOB in Albuquerque. Introing their new weather guy:

New York Spots

From WCBS, a spot that does nothing for me:



From WNBC, beautiful spots that do nothing for me:



And a WNBC ID campaign:

CBS 13 Sacramento

Their brand is "Asking Questions. Getting Answers." --- these spots are very clever in the delivery of that message.

Even More Year Ender Spots!

This is from WTVF in Nashville. Nicely shot and the anchors seem genuine.



And on the opposite end of the spectrum -- I love these guys for this! They did one of these a few years ago with their watchdog reporter Carl Monday. This message works for these guys.